Crowdfunding Marketing is Different…
Are you looking to mobilise a crowdfunding campaign? Would you like to work with people who not only understand crowdfunding but who have a proven track record at helping people to not only raise, but exceed their crowdfunding targets? Talk to us!
In case you don’t know what it is, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. In recent times a number of crowdfunding platforms have sprung up. Originally it was all about Kickstarter. Then along came Indiegogo, gofundme, pozible and a range of country specific and niche crowdfunding platforms.
There’s a lot of territory to navigate when it comes to crowdfunding, and contrary to popular belief, it’s not just a case of coming up with an idea, throwing up some pretty graphics and some copy to a page on a crowdfunding platform and hoping for the best. Successfully crowdfunding requires a well thought out marketing campaign and a team who know the nuance of crowdfunding marketing. If you’re looking to raise funds for a tech product or similar, the team you work with also needs to understand the technology and how to articulate your marketing messages in a way that your desired audience will connect with. The Creative Collective team features a range of crowdfunding marketing specialists, including crowdfunding campaign marketing specialists who have masterminded other crowdfunding campaigns and know what marketing tactics and budgets will be required to reach your targets; tech PR specialists who have a proven track record in helping ambitious startups, and established businesses promote their tech products, services & events and online advertising specialists who have proven track records in mobilising national and global online marketing campaigns that put your crowdfunding campaign on the map.
That’s the good news. The bad news is that we are also highly selective of the clients we choose to work with in the marketing of crowdfunding campaigns. In short, we only accept clients that we are confident we can achieve good results for, and who are wanting to raise funds for products/services/technologies we believe in.
Have a read of a case study below and if you have a little longer, watch the full one hour webinar below. And if you like what you see, get in touch!
CASE STUDY: NEXTEAR
As a keen BMX rider, 21 year old Jonathan Zuvela found his wired earphones were constantly falling out of his ears, so decided to take matters into his own hands and develop NEXTEAR – the world’s smartest wireless earphones. When he came to us prototypes were done, a manufacturer in China had been sourced and all that was left to complete the young entrepreneur’s dream was to raise the $20,000 dollars he required to manufacture the first run of the products, which he chose to do via crowd-funding platform Indiegogo.
To ensure the campaign had every chance at success, we worked with Jonathan on a quick re-brand and website refresh before the launch of the campaign which involved an extensive Google Adwords and video advertising campaign, and well as a fast and furious tech PR campaign calling on all of our national and international tech media contacts. What happened next surpassed all expectations. Just ten days after launching the campaign, Zuvela had raised over $100,000 – exceeding his target by five times – and was averaging raising $10,000 a day online.
We also secured him an extensive amount of tech media all around the world featuring him on countless blogs in numerous languages. See the pinterest board below to view the coverage we achieved.
Watch a one hour webinar where we explain exactly how we tackled the Nextear crowdfunding campaign and got these results!
Indiegogo is a global crowdfunding platform empowering people around the world to fund projects that matter to them. Headquartered in San Francisco, we are the only Australian partner of Indiegogo.
Pozible is an Australia-based crowdfunding platform and community-building tool for creative projects and ideas.
Ready Fund Go is Australia’s crowd funding platform for new ideas, businesses and projects. We love working with them on projects well suited to Australian audiences.
iPledg provides Project Creators with commercial, creative, charitable & community projects an easy online platform to raise money, enabling these Project Creators to promote their idea, engage a fan base and fund their passion.
So let’s find out about your crowdfunding campaign!
As we have such high demand for our crowdfunding marketing services and only limited time available in any given day, we’re more than happy to schedule a no obligation 15-20 minute phone or Skype chat (sorry but you’ll never catch us off the cuff), however we’re unable to meet for longer than this at no charge as we’d deem this a consult. Most people we speak to find that this time is sufficient to go over their requirements, plus the form below helps us cut to the chase much quicker too!