Take Your Google Ads to the Next Level with Performance Max Ads

In the ever-evolving landscape of digital advertising, keeping up with the latest features on the various platforms can be challenging.  Performance Max Ads were officially announced by Google in June 2021, offering advertisers a powerful new tool to drive results across Google's extensive network. Since then they have continued to grow in popularity, and as…
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Why Pangle Should Be Your Next Move in TikTok Advertising

We all know TikTok has become a hot spot for brands aiming to connect with younger, highly engaged audiences and that there are some excellent results to be had for a relatively low ad spend when comparing its current cost per clicks to other social networks.  But what a lot of people may not know…
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The Power of Media Call Outs: A PR Strategy You Need to Know

In the world of public relations (PR), responding to media callouts is a powerful activity that can help you gain exposure on podcasts, videos, articles, product placements and more. But what exactly are media callouts, and how do you respond to them strategically?  In this blog post, we'll explore the concept of media callouts, and…
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The Power of Representation: Choosing Suitable Disabilities Pictures

One of the largest groups in the world, people with disabilities, account for 18% of Australia's population and 24% of New Zealand’s. Although almost a fifth of the population in Australia and New Zealand (ANZ) live with some form of disability, people living with disabilities aren’t often well represented or visible within general media or…
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Press Release: Guitarist Derek Gripper Announces ‘Music from the Strings of Mali’ Australian Tour

Globally renowned South African guitarist Derek Gripper is bringing his immersive concert experience, ‘Music from the Strings of Mali’, to Australia from 19 January to 15 February 2024. The tour promises an unforgettable show featuring a unique blend of West African rhythms, timeless Classical, and inspiring melodies from Toumani Diabaté, Arvo Pärt and Bach. ‘Music…
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Working with a Brand Refresh Agency on a Brand Evolution

In the dynamic landscape of business, where trends evolve and consumer expectations shift, the need for brand evolution is undeniable.  Your brand is the face of your business, and keeping it fresh, relevant, and appealing to your target audience is a strategic move that can make or break your success. As a general guide,  most…
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A Simplified Guide to WCAG Compliance (Web Content Accessibility Guidelines)

As a company whose values are respect, trust, and kindness, we are all about inclusivity and accessibility. We believe ensuring web inclusivity and accessibility with WCAG compliance is not just a nice thing to do, it’s the RIGHT thing to do for any business! WCAG Compliance: A Gateway to Inclusivity The internet has proven to…
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Social Media Selling: Leveraging Facebook Commerce for Success

This week we had a prospect come through wanting to know how to set up a Facebook Shop for his relatively new car yard in Victoria.  Whilst our agency has set up quite a few Commerce Shops on Facebook over the years, we hadn’t set one up for a while. And given the constant evolution…
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Linkedin Posting: How Often to Post on Your LinkedIn Company Page

How often should I be posting on my LinkedIn company Page? This is the most common question I get from clients when it comes to LinkedIn Company Pages. While every person and industry will find what works best for them, the consensus is to post one to five times per week. But this recommendation needs…
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