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A Simplified Guide to WCAG Compliance (Web Content Accessibility Guidelines)

As a company whose values are respect, trust, and kindness, we are all about inclusivity and accessibility. We believe ensuring web inclusivity and accessibility with WCAG compliance is not just a nice thing to do, it’s the RIGHT thing to do for any business! WCAG Compliance: A Gateway to Inclusivity The internet has proven to…
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Social Media Selling: Leveraging Facebook Commerce for Success

This week we had a prospect come through wanting to know how to set up a Facebook Shop for his relatively new car yard in Victoria.  Whilst our agency has set up quite a few Commerce Shops on Facebook over the years, we hadn’t set one up for a while. And given the constant evolution…
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Linkedin Posting: How Often to Post on Your LinkedIn Company Page

How often should I be posting on my LinkedIn company Page? This is the most common question I get from clients when it comes to LinkedIn Company Pages. While every person and industry will find what works best for them, the consensus is to post one to five times per week. But this recommendation needs…
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SEO for Lawyers & Law Firms: How to compete for cases and clients online

Photo by krakenimages on Unsplash In today's digital age, SEO for lawyers is no longer just a choice for businesses – it's an absolute necessity.  For lawyers and law firms, the competition for clients and cases is fierce, making it crucial to stay ahead of the curve.  This is where SEO for lawyers comes into…
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The Renaissance of Print Marketing Materials

In a modern digital world, you could be guilty of believing that print marketing materials are dead, but we believe perhaps it's merely sleeping. While there is no doubt that digital marketing has taken centre stage in recent years, we believe it's essential to not overlook print as a viable marketing medium for the right…
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The Beacon of Business: Marketing in an Economic Downturn

In times of economic uncertainty, (we are talking $10 iceberg lettuce, soaring property prices and matching interest rates) businesses often find themselves navigating treacherous waters. Financial winds of change can be harsh, and economic uncertainty is daunting. Should you pull back on marketing? How about your ad spend? But if you do, how will get…
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Websites for Tradies and Digital Marketing: A Winning Combination

In today's digital age, tradies in the construction and trade industries are finding new avenues for business growth. Websites built specifically for tradies, coupled with effective digital marketing and SEO strategies, are a game-changer for service-based businesses in the trade and construction industries.  Tradie Website Design: Your Online Showcase Think of your website as the…
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How to get started with ChatGPT

Last week myself and our new SEM team lead, Mitesh Patel headed to a great breakfast event held by Visit Sunshine Coast on the topic of Artificial Intelligence (AI). Featuring a panel of specialists, including one of our longest serving business advisors Mark Cameron, tourist operators from across the Sunshine Coast along with delegates from…
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Design Principles You Need To Consider When Creating in Canva

Recently we ran a half day workshop for the Sunshine Coast's Museums and Cultural Heritage workers and volunteers on the topic of how to level up your designs in Canva. As always with our large group trainings, there was a huge diversity of skill levels and experience in the room - from those who were…
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