Branding Basics According To The Experts

Creating your brand has to be one of the most important aspects of your business. Your identity, values and mission are all represented in your brand. It’s usually the first thing people see when they come across your business and first impressions last. Making that first impression count is critical to getting customers that return…
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How Google Reviews can make or break your conversion rates

As a business owner looking to boost awareness and drive sales, you need to get in the mind of your consumers. It’s actually really easy, because you’re a consumer yourself (for other products and services). And usually, the first thing you do when seeking information about anything is… YOU GOOGLE IT! A recently released SEO…
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What is SEO (search engine optimisation) & how it works

I've been asked by many clients over the years 'what is SEO is and how it works' as they have some idea but would love some further explanation. In short they are asking if it is a service they need in their marketing mix. The simple answer for 99% of businesses we work with is…
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Apply Now For Our Get Up To Speed Program launching in 2020!

We are excited to announce that we are going to relaunch our very popular Get Up To Speed Program!…  Why? I’m amazed at how many people I meet who say to me ‘you know that program you did a few years ago. God it was amazing! I learnt so much from it, and I’d never…
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Should you do posts on Google My Business and can you schedule them?

We’ve been writing a lot about Google My Business lately and with good reason - it kinda works when it comes to getting good results online! While other social platforms such as Facebook & Instagram continue to squeeze us for cash to beat their toughening algorithm updates, ever since it rolled out the ability to…
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Microsoft Tries to ‘Bing It On’ in Australia

Recently I had the pleasure of flying to Sydney as a guest of Microsoft who last month launched Bing Ads into Australia. Bing are making a long-term investment in driving the future of search and search advertising in Australia and New Zealand and claim that nearly 5.5 million Australians use Bing every month. It was…
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Time to get your website seen – find out more about SEO

[vc_row][vc_column][vc_column_text]Is your website the best kept secret on the internet? We build websites on a daily basis but I am often surprised by how little planning some businesses put into their Search Engine Optimisation (or SEO) strategy. What? I hear you say — SEO? Search Engine Optimisation is a detailed process to improve your website’s…
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Ten tips to top the search engines (Search Engine Optimisation)

Simply having a website doesn’t mean you’ll automatically get traffic. Recent research indicates that 87% of all Australians are looking to the internet for information about products and services (Sensis e-Business Report 2009). Are you capitalising on this trend and focusing more of your marketing online? In today’s highly competitive web environment, having a site…
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The importance of SEO (search engine optimisation)

Want to know why search engine optimisation is so important? Check out this video and listen to an exciting line-up of search engine optimisation (SEO) experts who attended a Web Wednesday event, a monthly internet and marketing related event run by award winning local creative agency, The Creative Collective.…  At the event, these search engine…
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