Hiring versus outsourcing: Why to choose a marketing agency…

When it comes to evaluating your business marketing, you have no doubt considered the idea of a hiring a marketing manager as opposed to outsourcing to an agency. Recently I was asked if I recommended a business to hire a marketing manager, or if they were best to outsource. My response was very much along…
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Four Free Places You Must List Your Local Business

Recently my beautician, moved to the same street as my workplace. Talk about convenient! In moving to new and larger premises, which are more centrally located than where she was previously, my beautician is keen to expand her business and take on new clients. Knowing what I know about location based marketing, it was only…
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10 great ways to promote your event online

Over the years I’ve experimented with a wide range of methods to promote events online to get the word out about small scale intimate affairs to large scale three-day conferences with hundreds of guests. Recently I spoke at a SCENE, the Sunshine Coast Events Network event, a great initiative by Sunshine Coast Regional Council to…
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Thriving in the Age of Digital Publishing

This week myself and our social media specialist, Zoe Wyatt, had the pleasure of being a guest speaker at an event called a Tech Clinic, Innovation in Queensland Publishing -… Thriving in the Age of Digital Publishing. The event was run by the Business Innovation Services unit of The Department of Science, Information Technology, Innovation &…
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Web Wednesday- Put Your Money Where Your Market Is!

[vc_row][vc_column][vc_column_text]What would you say if we were to tell you that rather than throwing valuable marketing and advertising dollars out there month after month in the hope that the right people will see your advertisement or marketing and take some action, that THERE IS A WAY TO KNOW the right people will see your advertisement…
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The US is 2-3 years ahead when it comes to online marketing? I don’t think so…

[vc_row][vc_column][vc_column_text]So I’m fresh back from my first ever business trip to New York (with a little time for pleasure of course) who I had been reminded on several occasions prior to departure were ‘2-3 years ahead of Australia when it comes to online marketing’. But from my few days experience with the few people I…
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Getting traffic to your website using video clips

In my continual quest as an internet guinea pig (read about last week’s social experiment with social networking here), this week my social experiment on myself was to see just how powerful placing video online can be for views of the actual footage and thereafter traffic to your website. So here’s what I did. Back…
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When it comes to Marketing, Follow Every Lead, Every Connection, Every Offer That Comes Your Way

Throughout my career I’ve landed myself some pretty cushy numbers. There was the free one year round-the-world trip ticket and digital camera gig I scored from a travel agency in London, all because I decided to do a pitch to them. I didn’t work for them. They didn’t know me from a bar of soap.…
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