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Category: Marketing

The Beacon of Business: Marketing in an Economic Downturn

In times of economic uncertainty, (we are talking $10 iceberg lettuce, soaring property prices and matching interest rates) businesses often find themselves navigating treacherous waters. Financial winds of change can be harsh, and economic uncertainty is daunting. Should you pull back on marketing? How about your ad spend? But if you do, how will get…
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The Sky’s The Limit: How To Market To The Traveller of Tomorrow

Last month, I was lucky enough to attend the 2022 Mumbrella Travel Marketing Summit. Hearing some of the industry's heavy-hitting destination organisations and their marketers discuss the latest industry trends and consumer sentiment. Looking at what’s next as we turn our back on the COVID-19 era and move with renewed energy towards 2023. As a…
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Welcome to The Reel World!

An introduction to producing Instagram Reels & TikTok content Reels. TikToks. You’ve heard about them, probably seen them, maybe even made a few, but what’s the deal? What are Reels and TikToks? Instagram Reels and TikTok videos are short form videos, typically 15 to 60 seconds long and provide viewers with entertaining, educational multi-video “snackable”…
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What is a marketing plan?

Doing a bunch of marketing and feeling like you’re not getting anywhere? It could well be because you don’t have a marketing plan! Not sure what a marketing plan is? Let us help you out here... The basics of a marketing plan A marketing plan, also referred to as a marketing communications plan, or a…
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Calling all Regional Queensland businesses! Access up to $10k via the COVID-19 Adaption Grant Fund and work with us!

How would you like to access up to $10,000 in… support for your small businesses that may have been subjected to closure or highly impacted by the coronavirus (COVID-19) shutdown restrictions? Here's your chance!The Queensland Government have funding available to businesses who wish to adapt and sustain their operations, and build resilience.The program aims to see…
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Get Social in Isolation!

Join our twice weekly digital marketing webinars for only $30 a pop! We've been amazed at the response we've had to our 'Get Social in Isolation' program, Social Media Training offered online, launched last month which helps you master your digital presence & grow your business during isolation! We know times are tough right now…
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Apply Now For Our Get Up To Speed Program launching in 2020!

We are excited to announce that we are going to relaunch our very popular Get Up To Speed Program!…  Why? I’m amazed at how many people I meet who say to me ‘you know that program you did a few years ago. God it was amazing! I learnt so much from it, and I’d never…
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PRESS RELEASE: Local training organisation partners with Facebook to bring digital skills to regional Queensland

Queensland digital skills training business, The Training Collective, headed by local entrepreneur, Yvette Adams has partnered with Facebook Australia to bring free half-day workshops to small business throughout Queensland. As part of Queensland Small Business week (QSBW), The Training Collective are visiting five locations to share best practice education on how to use Facebook to…
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Hiring versus outsourcing: Why to choose a marketing agency…

When it comes to evaluating your business marketing, you have no doubt considered the idea of a hiring a marketing manager as opposed to outsourcing to an agency. Recently I was asked if I recommended a business to hire a marketing manager, or if they were best to outsource. My response was very much along…
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