Welcome to The Reel World!

An introduction to producing Instagram Reels & TikTok content Reels. TikToks. You’ve heard about them, probably seen them, maybe even made a few, but what’s the deal? What are Reels and TikToks? Instagram Reels and TikTok videos are short form videos, typically 15 to 60 seconds long and provide viewers with entertaining, educational multi-video “snackable”…
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Everything you need to know about the Facebook rebrand.

Hello Meta!  It’s been a couple of weeks now since Facebook released a statement confirming they are rebranding to Meta. As the world reflects on what Mr Zuckerberg has said, let’s look at what this could mean for us both as individual users and as businesses who use the Facebook platforms for our digital marketing…
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Introducing Instagram’s New Feature: Reels

Let’s face it, 2020 has been the year of TikTok. The Chinese-built, social media phenomenon has become one of the most popular social networking platforms for Gen Z and Millennial audiences. With over 800 million active users worldwide, this platform saw even greater growth during periods of lockdown.…  Boasting availability in 154 countries, this app…
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New Instagram Features – What Do I Need to Know?

With more people staying home, self-isolating and online shopping becoming more popular than ever before, businesses the world around are waking up to the need to maintain an authentic and modern presence on social media. With over 500 million daily users on Instagram, and new features coming out all the time, it can be very…
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How to Run Social Media Competitions (and stay inside the rules!)

I've been getting asked by a lot of my clients lately about running competitions on social networks like Facebook & Instagram. Social media competitions are an area where I see people get confused and often unintentionally break the various social network's guidelines. And I feel like such a party pooper when I let clients or…
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So Facebook is apparently removing likes, reactions and views from videos soon too!

Further to our recent post on ‘WHAT’S NOT TO LIKE ABOUT LIKES BEING TAKEN AWAY ON INSTAGRAM?’ reports this week are rife on the internet that Facebook is testing removing the likes, reactions AND video views in certain regions this week, including Australia, New Zealand, Canada and Ireland. In case you didn’t already know, Australia…
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Facebook Creator Studio: The answer to many of our social media scheduling nightmares

[vc_row][vc_column][vc_column_text] If you work in the social media space creating content for clients, or you manage social media for your own business, you will understand the pain that can come with scheduling posts. Many third party scheduling tools are clunky, expensive and can't be relied on to work when you need them to. This can…
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