Branding Basics According To The Experts

Creating your brand has to be one of the most important aspects of your business. Your identity, values and mission are all represented in your brand. It’s usually the first thing people see when they come across your business and first impressions last. Making that first impression count is critical to getting customers that return…
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How Google Reviews can make or break your conversion rates

As a business owner looking to boost awareness and drive sales, you need to get in the mind of your consumers. It’s actually really easy, because you’re a consumer yourself (for other products and services). And usually, the first thing you do when seeking information about anything is… YOU GOOGLE IT! A recently released SEO…
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How to unleash effective consumer engagement in a digital world

BY TESS SCHWIESO It’s no surprise that with technological advancements over the past two decades, how we choose to spend our time has rapidly changed.  Businesses have jumped into the digital world in a big way and are now navigating through the loud noises of social media as part of their marketing strategies. Cultivating consumer…
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Welcome to The Reel World!

An introduction to producing Instagram Reels & TikTok content Reels. TikToks. You’ve heard about them, probably seen them, maybe even made a few, but what’s the deal? What are Reels and TikToks? Instagram Reels and TikTok videos are short form videos, typically 15 to 60 seconds long and provide viewers with entertaining, educational multi-video “snackable”…
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Everything you need to know about the Facebook rebrand.

Hello Meta!  It’s been a couple of weeks now since Facebook released a statement confirming they are rebranding to Meta. As the world reflects on what Mr Zuckerberg has said, let’s look at what this could mean for us both as individual users and as businesses who use the Facebook platforms for our digital marketing…
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Get Social in Isolation!

Join our twice weekly digital marketing webinars for only $30 a pop! We've been amazed at the response we've had to our 'Get Social in Isolation' program, Social Media Training offered online, launched last month which helps you master your digital presence & grow your business during isolation! We know times are tough right now…
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Apply Now For Our Get Up To Speed Program launching in 2020!

We are excited to announce that we are going to relaunch our very popular Get Up To Speed Program!…  Why? I’m amazed at how many people I meet who say to me ‘you know that program you did a few years ago. God it was amazing! I learnt so much from it, and I’d never…
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How to market your local business on a budget

We get many small business owners who would like to get some advertising/marketing happening but have no idea where to start. Some have a web page or website that they made an age ago, perhaps a social media network or two set up (Facebook is the most common) but guiltily their website hasn't had a…
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