The power of a brand

Last week I got to put on a silver fern branded polo shirt for the first time in almost two decades. If you’re not a Kiwi, if you’ve never represented a country or even your province, and you're not that into sport, bare with me on this story, because the marketer in me believes it…
Read More

What makes a good brand?

It is important when coming up with a business name and a logo that you consider lots of different factors. However, the brand is more then just the logo - it is the marketing messages, the imagery, the customer service etc. Here are some of our suggestions for evaluating a business name and logo. 1.…
Read More