Brand & Logo design

Get your foundations right – it all starts with your brand

 

 
FIRST IMPRESSIONS COUNT! MAKE SURE YOUR BRAND WORKS FOR YOU!

Though we’re most well know for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional logos and brands, having made logos and brands for a wide range of industries.

Our creative strategists and designers have years or experiencing coming up with the right brand strategies for clients with differing visions and we believe a professional graphic design service requires creative intelligence, and asking the right questions, to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target market and existing clients.

We’re also big on protecting your brand through appropriate brand protection such as trademarks and house style guides so that once we do graphics work for you, forever after you have a clear guide on how to maintain a consistent corporate identity. See some of our brand services below.

Let’s chat about your project
STARTER BRAND PACKAGE
Do you need an effective brand or logo designed in quick succession, without it getting dragged out over weeks or months? Do you have a good idea of what you want, but just need a graphic whizz to conceptualise it to an experts eye?
Our starter brand package is for you!

 

After an initial briefing session to understand your business, target market and competitors, we’ll then develop at least 3 brand concepts that meet your brief. Since we have experience creating hundreds of brands over the years and use senior designers, we quite often find that clients will have a favourite in this first ’round’ of concept development. However, we allow for 2 more rounds of amends to fine-tune the final concept.

Your finalise brand artwork is then provided in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc and we can arrange additional items such as stationery upon request.

NOTES:
– this package suits clients who can make quick decisions and who have a very good pre-conceived idea as to the direction / look and feel of the logo

From $1500+GST
SOLID BRAND PACKAGE

If you’re an existing business looking to rebrand, or embarking on a new venture that you want to get right from the get go, the solid brand package is a great mid-range package. 

This package is essentially similar to the starter package, but with a more generous allocation to the planning and briefing stage and some more allowance for development time. 

We commence this process with a 2 hour brand briefing session involving all key decision makers. This session is utilised to understand your business, target market, challenges and opportunities whilst also looking at competitors to help strategise how we position your brand. 

From here, you will receive at least 3 concepts that meet your brief in the initial ‘round’ with our designers having a slightly higher allocation of hours for creative development. An additional two more rounds of amends are used to fine-tune the final concept.

To help conceptualise concepts, visual mockups and brand placements are presented to you, to help you visualise the brands in real life. 

Once finalised, the final brand is rolled out in all various formats that would be required. Any other graphic requirements such as stationery, capability statements, vehicle signage etc can also be incorporated upon request. 

Something missing? Whilst we have set packages, we have total flexibility to adjust this package to suit your needs. 

From $3700+GST

COMPREHENSIVE BRAND PACKAGE

Our serious brand package is for businesses that need the reassurance of strategy and research behind their branding decisions. 

It is perfect for large organisations, businesses with significant brand equity in the marketplace looking to rebrand or refresh their existing brand, organisations with large stakeholder bodies, Government or groups of companies that need to ensure synergy between multiple brands. 

We commence this process with a comprehensive brand strategy with key stakeholders. This ession which may include bespoke requirements such as business name / tagline strategies. This session involves all key decision makers and also takes a deep dive into the ‘brandscape’ you operate in

This session is debriefed, with any recommendations to move forward with. Once that brief has been bedded down, our senior designers get to work with conceptual development. You will receive at least 5 concepts that meet your brief in the initial ‘round’, though the real value is the time, creative intelligence and thoughtfulness that goes into developing those concepts, behind the scenes. From here, up to four ‘rounds’ of development are used to fine-tune and narrow down the concepts to the end-result. 

To help conceptualise concepts, visual mockups and brand placements are presented to you, to help you visualise the brands in real life. 

Once finalised, the final brand is rolled out in all various formats that would be required, along with business card concepts and a comprehensive brand style guide to ensure effective brand implementation and consistency (this document will become a valuable asset to your business). The comprehensive brand style guide includes brand application guidelines, colours, typography, photography guidelines, social media visual guidelines and brand key messaging. 

Any additional graphic requirements such as capability statements, vehicle signage etc can also be arranged depending on your requirements/needs.

Something missing? Whilst we have set packages, we have total flexibility to adjust this package to suit your needs. 

From $7500 + GST

Let’s chat about your project
SAMPLES OF OUR BRANDING & LOGO DESIGN PROJECTS

Please see below some samples of our branding and logo projects. As you can see we have worked with a wide range of industries.

Sweet Poison Cakes – Brand & Website
The Cosmetic Tattoo Company – brand
Brew Captain – Branding
Mummy Tea
Well Done Cooking Timers
Create My Space
Impact Asphalt – Brand
Intus Health
Lake Macquarie Holiday Parks – Branding
Versatile Construction – Branding

READ SOME BLOG POSTS ABOUT BRANDING & LOGO DESIGN

15 Nov: What’s typically included and not included in a website build

So you’ve bitten the bullet and signed off on a new website or website refresh project with us or the…

04 Nov: The power of a brand

Last week I got to put on a silver fern branded polo shirt for the first time in almost two…

01 Oct: What makes a good brand?

It is important when coming up with a business name and a logo that you consider lots of different factors….

10 Jul: The tricky art of naming a building business

Recently my partner Steve was let go of his job working with QBuild, the Queensland Government’s building division for five…

FAQs ABOUT LOGO DEVELOPMENT AND BRANDING

WHAT IF I HAVE IDEAS ON WHAT I WANT MY LOGO/BRAND TO LOOK LIKE? HOW DO YOU ‘GET IT RIGHT?’

Once we are engaged, and generally within the week if you are ready to go, we will schedule the briefing session which can be held in person where geography permits, or online via Skype or Google Meet, where we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes for a new brand or logo. This session will allow us to get super clear so we hit the mark with your brand.

We are highly experienced in extracting briefs from clients which help us understand what you want your brand to look like and do, what colour schemes you like and dislike, font selections, whether you will have a motif or brand mark or a font based logo, how your logo will sit in the ‘brandscape’ of other brands in your competitive space and more. It can be really handy if you bring ‘brands you like’ whether they are in your industry or not, so we can connect with your style + vision from the get go.

We will then type our discussion up and provide you with a clear debrief post this session for you to approve, which will be the basis from which we will work on the logo or brand.

HOW LONG WILL IT TAKE TO DEVELOP THE LOGO OR BRAND?

Subject to our team’s availability and yours, we will schedule a date for your brand to be developed as soon after the brief as possible. We will prepare the number of concepts promised in the brand package you contracted us for, and then supply you with these via our online project management system, which will trigger an email notification to you. You will then review these and provide feedback to us via email or scheduled phone call. Occasionally we will hit the mark in the first round and there will be a concept contained within that is exactly what you were after.  In other cases, you will provide us with clear feedback on what you like and dislike from the initial round and how we can achieve your vision in future rounds.

DO I OWN THE BRAND / WHAT FILES DO I GET ONCE YOU HAVE FINISHED THE LOGO/BRAND?

Once you confirm you are happy with the brand we have developed for you, we will finalise and send you all the files in the various file formats you require. You own these, you have paid for them. There will be no funny business and copyright issues with us.

WHAT ABOUT MARKETING MY NEW BRAND? CAN YOU HELP ME WITH THAT?

Absolutely! We can also provide you with a range of services to help you get your new brand out there and grow your business if you wish, each comes with their own associated costs. These include:

SEO & PPC
We have provided many clients SEO (search engine optimisation) services and PPC (pay per click) services such as developing and managing their ad campaigns on Google Adwords and Bing Ads. To have a successful business you must be able to be found on the search engines and for people to take the desired website on your website once there.
BRANDING & DESIGN
We have created hundreds of brands and provide a professional graphic design service from conception of brand concepts and design ideas right through to brand roll out. Key is that creative intelligence is applied to all of our branding and design work meaning you'll be dealing with people who understand how design relates to your overall marketing strategy.
SOCIAL MEDIA
We offer a range of social media services including social media strategy, social media audits, social media account set up or fix ups, social media content planning and posting and social media advertising services.
TECH SUPPORT
Our tech support services can be purchased on a per hour or prepaid block of hours for telephone or email support, discounted depending on the number of hours purchased.
PR & MARKETING
Whilst you may have a great business, product or service, without effective marketing & PR, no one will even know you exist! So how do you build your profile, brand or awareness of your product, event or crowdfunding campaign? We can help!
PHOTOS & VIDEOS
If you want to take your digital marketing to the next level you should be using a high quality and professionally shot image or video. Talk to us about arranging a photo or video shoot at locations across Australia.
DIGITAL MARKETING PACKAGES
Know you should be doing a bunch of digital marketing but just aren't getting to it? Our affordable and flexible digital marketing packages are very popular and will ensure you are keeping active across multiple digital channels and will be executed in collaboration with you so you get final say on what goes out.
Let’s chat about your project
Our Design Team
DSCF6053
KATRINA
PARTNER & DESIGNER
Katie_Pierce (2)
Katie Pierce
GRAPHIC DESIGNER
andrea-prasser
Andrea Prasser
ACCOUNT MANAGER
soraya franklin
SORAYA
GRAPHIC DESIGNER
GK_WEB-9
Georgia Kirby
Designer
Let’s chat about your project

TESTIMONIALS

Our Happy Design Clients

Naomi Andrews, National Business Development Manager, Digital Careers

“The Creative Collective had a complex challenge to pull together a brand for us given the number of stakeholders and different target markets the brand had to appeal to. The workshopping process was thorough and The Creative Collective were very responsive in our requirements to finalise the end result. We’ve had a lot of positive feedback as we’ve used this brand out in the marketplace. It really seems to be resonating with the target markets.”

Marie Walton, ArtinU

“Yvette and Kat are the most energetic, vibrant and trend-setting team I have ever encountered. Always cheerful, smiling, superbly intelligent and on-the-ball they make the graphic design process a wonderful and happy adventure of discovery. What’s more I feel “safe” in their capable hands as beyond their obvious talents they work to the highest standards of ethics and integrity which can be a rare commodity in today’s commercial world. I retained the Creative Collective on the basis of my initial impression of Yvette herself and as such my expectations were set “very high” – I was not disappointed – my expectations were met “admirably”by both Yvette and Katrina. What more can I say – they are the best! “

lake-macquarie-holiday-parks-logo
Keeley Tabner

“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”

brew captain brand
Mark Cunningham

“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”

cosmetic tattooing company brand
Beck McKay

“I am so thrilled with what this company can do in a day. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn’t recommend you guys enough! 10/10!”

brows-feather-logo
Erin Stuart

“Could not recommend this amazing company enough. I have had all of my branding + my website done by the team at Creative Collective and am so happy and impressed by the attention to detail, professionalism, patience (I am extremely fussy) and care shown by each and every staff member I dealt with. 1 year on I am still constantly receiving compliments from my clients on my beautiful logo and website. Thank you, thank you, thank you to the team at Creative Collective I am so happy with everything you have done for me and my business. Special shout out to Bronte who continues to go above and beyond!”

wisdom-frontier-logo
Jacqui Spencer
Wisdom Frontier

“I always felt like i was in good hands with Kat and the other members of the team that helped me. Kat is expert at coming up with fabulous ideas and was really helpful in bring about the vision I had in a grounded and innovative way. Thanks Kat!”

valkyrie-logo
Hugo Cranswick
Valkyrie Functional Fitness
Owner

I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!

cherbourg-logo
Michael Monk
Cherbourg Council

“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”