I am confounded as to the reason why more Australian businesses aren’t utilising the power of the web. Not only am I struck daily with businesses that do not have up-to-date information on their website, the content is not well written, nor structured and many designs leave a lot to be desired.
While many may quote a lack of time/resources/know-how as to why their websites are in such a sorry state, the availability of professional designers (at reasonable prices) leaves little room for excuses.Having said that, I am also astonished that many web designers/developers are creating website that are not search-engine friendly. Perhaps people do not realise that a website not only has to be well presented (and professional i.e. so it looks like it wasn’t created in your uncle’s, cousin’s, friend’s garage), it has to have specific and considered RELEVANT content.
A website simply will not be found for keywords or phrases that do not appear in the bodytext and meta information of the site. (If you do not know what meta information is, contact me for more information).The Search Engine Optimisation services I offer clients facilitates high performing websites for the generation of sales, qualified leads, or information dissemination and list building.
Perhaps Aussie business will catch up with the rest of the world sooner rather than later – that is my hope, as websites can produce more than your highest paid salesperson at a fraction of the cost with very little ongoing investment. (A well designed and written website only needs annual reviews of static content unless your product/service offering changes significantly. This excludes Web 2.0 content).
Each week I will give one of my Wwwebsite ‘gems’ that I hope you will find helpful in the design and development of your own website(s).
Web gem 1: Content – Who you areState explicitly in the top third of your website who you are, what you do, and why the person who has found your site should stay to find out more. If you do this well (succinctly and clearly) you will reduce your website’s ‘bounce-rate’ substantially. I will talk about bounce-rates next week.
Lisa Evett “SEO Guru”