Don’t get us wrong, we love what we do and we wouldn’t have it any other way, but keeping ahead of the pack does require a strong commitment to lifelong learning. And there is so much to learn out there that I think it’s important to define what you would most like to learn and then commit to learning it. So in case it is useful, here are the the social media and other online marketing tools I’m planning on tackling to increase my knowledge on in 2015 and why:
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. Tumblr is as a cross between WordPress and Facebook– Tumblr has all the blogging functionality of a blog platform such as WordPress, but also includes all the features of a social site such as hashtags, following, sharing, and liking. Read more about it on this great blog post. I’ve had a Tumblr site for a while at www.tumblr.com/yradams and I intend to finish it off and get more active on it in 2015. With so many different businesses and projects on the go, I’m thinking I might talk about ‘all of my stuff’ in the one place there for people who just want to keep up with ‘all of the stuff’ I do.
2) Google Tag Manager & Google Analytics
3) Instagram scheduling tools
5) Video Advertising
My friend Gideon Shalwick, launched VeeRoll.com in 2014 which helps you target your exact audience in YouTube, create video ads campaign in just a few clicks and import and run your campaigns in your Adwords account.
Despite best intentions I haven’t yet found the time to fully put this baby to work, but in 2015, I intend to!
What are you planning to learn more about in 2015? Why do you intend to focus on this? Why do you think it will be the best thing to invest your time into? Tell us in the comments below!
Do you need help with increasing your digital skills? Talk to our sister company, The Training Collective who have a wide range of online and in person training courses available throughout Australia & New Zealand.