E3 Style the country’s largest product developer of consumer electronics has announced they will launch their first product, the MiGear ExtremeX Shot 5 action camera, via crowdfunding platform Indiegogo this week. Founder of the company Vanessa Garrard says the move makes sense on many levels.
“We see crowd funding as a fantastic platform for us to reach out directly to early adopters of tech products and obtain valuable feedback during the product development phase.”
The Brisbane based company has partnered with crowdfunding specialist agency, The Creative Collective to launch the campaign, who have so far achieved two hugely successful campaigns via crowdfunding raising $200k over a 45 day period for a 21 year old techpreneur from Lithgow, NSW in April this year with the Nextear wireless earphones, and $100k over a 30 day period for a 27 year old from Brisbane, QLD in September this year with the Alice in Wonderland 150 year anniversary book.
The first product to be released via crowdfunding platform for E3 Style will be the MiGear ExtremeX Shot 5 4K action camera, which features specifications that exceed other branded action cameras in the market. The Shot 5 action camera is fully waterproof without the need for a separate case, it also has a vivid 2” LCD Display so you can instantly view your video footage it is also jam packed with loads of other features including GPS and geo tagging, WIFI so you can instantly share your footage on social media and to top it off, it has 4K recording at 30 frames per second.
Though to date both E3 Style and MiGear ExtremeX (which is just one of the company’s many tech brands) are relatively unknown, E3 Style actually sells more action cameras in Australia every year than any competitor.
Garrard believes this is because the company consistently offer feature rich products that offer better value for consumers.
“Our mantra is to bring products to the market at a mainstream price point. Whatever is on trend we’ll bring out something that has great specs, if not better, at a more affordable price point.
Garrard should know about tech consumer trends. 1 in 2 people in Australia now have one of her products (around 13 million products are in the AU/NZ marketplace alone), and E3 Style are the largest private labeled supplier of consumer electronics, the largest supplier of technology focused on youth in Australia and the company’s products dominate the largest amount of retail space in electronics stores around Australia.
Vanessa herself is a mother of four children aged 4, 5, 7 and 10 years old.
The Indiegogo campaign commenced on 21 November US time. A limited number of media samples of the product can be made available after the product release. If you are interested in receiving one of these, please complete the form here.
Also see the company’s website at http://www.migearextremex.com/ and social channels:
Vanessa Garrard co-founded E3 Style in 2006, which is now Australia’s leading supplier of consumer electronics and accessories to the retail market. 1 in 2 Australians owns a product her company has developed.
Amassing a slew of achievements, Vanessa has been ranked in Australia’s Top 30 Female Entrepreneur list every year since 2010, and was recognized for her entrepreneurial achievements in 2011 taking out the QLD Telstra Young Business Women’s Award. She has also topped the BRW Fast Starters and Fast 100 lists, and was named the Australian EY Entrepreneur of the Year for Industry in 2013.
More recently, Vanessa was recognised with an Australian Financial Review / Westpac 100 Women of Influence award, and she is also an Ambassador for StartUp Australia.
Vanessa also has the global consumer electronics license for Warner Bros., allowing E3 to produce and sell products featuring Warner Bros. icons such as Scooby Doo, Superman and Batman.