Best SEO Campaign of 2020

The Creative Collective team are thrilled to have been announced as the winner of the Best SEO Campaign of 2020 at the SEMRush AU Search Awards which celebrate the success of online marketing professionals in the Australian market.

Top marketing campaigns and teams working in online spaces that bring exceptional growth and revenues to companies are recognised at these awards.

In normal circumstances, these awards are held at venues such as the Sydney Opera House, but instead took place online this year due to COVID-19 restrictions.

The Best SEO Campaign of 2020 was one of the largest and most hotly contested categories, with over 9 shortlisted finalists including well known businesses such as Local Search and Reload Media.

Judith Lewis, a renowned writer, trainer, blogger, consultant and regular global SEO speaker announced the award category and said, “it was impressive to see the depth and breadth of knowledge that the team had on their target audience”.

“This entry demonstrated an amazing way to adapt the strategy as per the changing environment and circumstances with impressive results. As judges we were all really impressed with this entry and it surprised us.”

The winning campaign was for The Creative Collective’s client Lash and Brow Supplies and was worked on by The Creative Collective’s in house SEO specialist, Gina Novoa and Account Manager, Erin Currey.

The Creative Collective Team
Members of The Creative Collective: Gina Novoa (left), Katrina Lees (middle left), Emma Cruz (middle right) and Erin Currey (right)

Lash and Brow Supplies engaged The Creative Collective in early January 2020 with the following SEO objectives:

  • Increase position rankings and organic search visibility over six months
  • Increase organic search traffic by 30%. Back in January 2020, organic traffic represented 60% of their traffic followed by Direct and Social
  • Increase online sales and revenue by 25% over six months

Our strategy for this client changed throughout the duration of the campaign. Commencing in January, we were mainly aiming to target established beauty salon owners or Salon Sally’s.

However as products became increasingly difficult to source from China during the COVID-19 lock down, we began to see more at-home beauty specialists, described as At Home Helena’s, purchasing products.

In our monthly meetings with the client, we noticed a chance in keyword searches and advised the client to commence a Google Ad campaign to saturate search engines and capitalise on changing client behaviour.

This allowed Lash and Brow Supplies to undertake customer acquisition much more quickly and turned out to be a great strategy.

After only 6 months working with Lash and Brow Supplies on their SEO, we were able to achieve the following results:

  • Web sessions grew 598.7% compared to the previous period
  • Online sales went up by 348.9% compared to the previous period
  • Online revenue went up 261.9% compared to the previous period
  • Bounce rate went down by 3.8% compared to the previous period

Website Analytics Overview

  • We now have around 90 keywords ranking in the top 3 of SERP and around 130 keywords ranking on first page (top 10)
  • Our Organic Search Visibility went up by 614%

  • Site health went from 91% to 95% and the site now has zero errors

Daniela Uribe, Marketing Manager at Lash and Brow Supplies said “From the beginning, The Creative Collective team has been not only incredibly professional but also very friendly to us”.

“They have given us a guide on how to reach the best potential of our website and the results are visible. This year we have reached record figures not only in visibility but also in sales, we could not be happier with their work.”

“We started with only SEO but the good results led us to trust our Google Ads campaigns as well. We hope to continue working with them in the long term and recommend them 100% to our peers.”

Yvette Adams, Founder and CEO of The Creative Collective, said “This would have to be one of the biggest accolades we have in business so far”.

“Being recognised in a national awards program for our expertise in SEO up against such touch competition is really rewarding in what has been such a challenging business year.”


For interview requests and media inquiries contact The Creative Collective at or on 07 5451 1315.

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