Okay, I have a confession to make.… You see, I haven’t been loyal to you and you only dear reader.… Every time you read my blog post, whilst I may make you may feel like that you’re the only person in the world for me, I have to confess that I have been sowing my seed elsewhere, through a range of tools that help any blog post I put up, go the distance.
Innuendo aside, if you are going to go to the trouble of writing a blog post, I figure you might as well get it in front of many eyeballs as you can.
So, let me share with you my inside secrets to syndicate my blog posts in multiple channels, helping it go as far as it can possibly go.
In an earlier blog post, I discussed what RSS Feeds are and how they can be a great way to let people receive content from you that they might be interested in. If you would like to know more about this, click here.
When it comes to making your blog post go the distance, I would recommend you establish an account called Feedburner.com (owned by Google). It is relatively easy to set up and here is a video that talks you through this.
#2 Syndicate Social Networks
Once you have established a RSS feed link on Feedburner which will look something like http://feeds.feedburner.com/CreativeCollectivethoughts or http://feeds.feedburner.com/CreativeCollectiveevents for our event listings; you could use one of several apps available to automatically post out to your social networks.
I have experimented with a number of these and have to admit some of them were quite problematic.
Here’s my spin on a few them and you can take what you’d like from it and implement based on your situation:
Social Baker’s RSS Feed
In my case for instance, we do a Creative Collective blog which I want to go out to the Creative Collective page as well as the Get Up to Speed, Accelerate and the Get On Track program pages on Facebook which we also run, all of which help in sharing information, helping people to get online and succeed online.
Separate from that, I also have an AwardsHub blog which syndicates directly to my Awardshub Facebook page. And then there are also projects and clients we work for.
For instance, currently we are managing the social media for the Digital Work Hub project, a really cool project that explores the viability of having co-working spaces in Southeast Queensland. Check out this cool project here.
IFTTT — If This Then That
Whilst there is a bit of setup involved in all I have listed above, by putting some time in to start with, you will save yourself an enormous amount of time in th long run.
a) the front page of my website (it’s set up to feature latest posts in the footer area of the template)
c) my social channels
To set expectations, depending on the syndication tools you use, posts won’t appear instantly.
In fact I’ve known network blogs taking 24 hours to come through on my Facebook page.
If you get really stuck, it might be a good idea to bring in the techs. For instance, we do offer an hourly support and maintenance system, a list of packages of which you can see here.
I hope this blog post has given you lots of great ideas so you can work smarter and not harder with your blog posting, and I hope by syndicating your blog posts to Feedburner and the various social networks I’ve outlined, will bring you lots and lots of readers, commenters and shares.