There’s always a lot of talk and a lot of changes when it comes to the online space, but sometimes BIG industry news happens and they are things that are worth taking the time to understand a/ what they are and b/what they mean for your business and marketing activities.
At The Creative Collective we pride ourselves on keeping up to date with the latest and greatest in the digital marketing world, and only passing on the parts you need to know. So here goes, two big updates we thought you should know about.
For those of you engaging us for Facebook advertising (or running it yourself), Apple has announced changes with their latest version iOS 14 that will impact how Facebook receive and process conversion events from tools like the Facebook pixel.
It is industry best practice to use the Facebook pixel on websites and apps to track what happens in terms of conversion, and currently we have a lot of options available to us as marketers. Moving forwards however Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices in accordance with their AppTrackingTransparency Framework and will prohibit certain data collection and sharing unless people opt into this tracking (which we think is unlikely). As more and more people opt out of this tracking, personalising ads and using pixels will become more limited for both app and web conversion events which is the bad news. The good news is, in response to these changes, Facebook will change the way they process pixel conversion events using Aggregated Event Measurement.
Or, if you’re looking for more information, check out some of our other recent blog posts.