We thought it worth sharing that our instagram or any other social media network management process has a few key stages:
We generally begin our work with any instagram or social media client by performing a strategy session where we will discuss your objectives, target markets , the current approach, who in your team is involved and the roles they play, content development approaches currently (i.e. development of graphics + promotions/offers), workshop your content strategy, email marketing strategy, social media strategy and also gather all relevant elements such as usernames/passwords or being made an admin on relevant accounts so we can analyse them at a deeper level if there is an existing account.
We also use this session to setup/ensure we have a billing source for the account for the advertising component (essential for results) and to gather key marketing messages, imagery, videos & confirmation of call to actions.
Post the session we will prepare an action plan, proposed content calendar + budget per month over the next 12 months so you know exactly what it is required.
2. CREATIVE DEVELOPMENT
In this phase we will prepare imagery and ad copy for the agreed upon campaigns in which ever formats they are required for the first 2 weeks of content, and send these to you for approval. Nothing goes up without your review and approval.
3. MOBILISE CAMPAIGNS
Once we’ve got your approval on the creative we supply, we schedule the content and ctively monitor and manage the account seeing what posts are getting engagement This is especially important in the early months while we are getting to know your audiences and how they respond to the various campaigns/images/messages/
4. REPORT & MEET
On a monthly basis we would review the performance to date via a range of tools and supply a report for your review.
This would be followed up with a meeting to discuss results and plan for the month ahead, set an action plan for all parties and to freshen up the content ensuring we refine results and copy and ads remain current and relevant. On these meetings you can tell us what promotions you have coming up in store and we can get creative together.