PHOTO CREDIT: Sébastien Wiertz
Many businesses are now realising that improving your online presence is not an option – it is essential! Businesses the world over are dabbling in blogging, emarketing, social media and article writing and whilst this sort of activity is great practice, the fact is, somebody has to either source or write the content to make it happen.
But you don’t need to do it all on your own. What you need is to foster a content creating culture at your workplace by getting your whole team involved so the constant flow of creativity and relevant content doesn’t all fall on one person, and so your content has different ‘voices’, drawing on the different backgrounds and knowledge bases that are bound to be already in existence within your organisation.
Here are a five easy ways you an foster a content creating culture, starting today:
1. Do an initial content audit – It’s more than likely you’re already sitting on a bunch of great content. This may be stored lurking on your hard drives, sent emails and in marketing materials which is able to be re-purposed as a blog post or social media post. Trawl through business plans, proposals and pitches, grant and tender applications, as well as awards applications and pull out what you already have on file.
2. Create a repository for all the information to be placed – Once you have completed your audit, it’s time to centralise where all the good content is stored for easy future retrieval, and to add to it over time. You could use ‘Dropbox’ which is basically a hard drive in the cloud, where people from throughout your office, even if based at other sites, can add content as they discover it. We’ve also utilised a Facebook group where we created a document in the documents tab where people could write down possible ideas, titles and links to further information when a moment of inspiration came. You could also list your proposed content on an excel sheet
3. Have a brainstorming session – Get your team together. Get a whiteboard and ask the question ‘What could we as an organisation be creating content about’. Now of course this should all fit in with your overall company strategy including vision, business objectives, target market and the desired result. Once you are clear on this, consider what you could write about in line with your vision and mission.
The content you write could be based on news within your organisation i.e. a new product or service launch. A special offer. Or even something that just made you and your team laugh.