Shortly I will be departing on a business trip to the US – where I am hoping to meet with some of the leaders in the technology industry over there, as well as Australians who have taken their start-ups over there in the hope of expansion.
This is a really cool tool that I have been playing with lately ever since I stumbled on it when looking at Kate Kendall’s blog. Kate is an Aussie entrepreneur and Founder and CEO @thefetch. Immersed in community, startups, marketing, publishing, events, tech and geek cities, I love reading her blog as I have a lot of similar interests.
I have made some of my best business connections using the advanced search tool on LinkedIn. At this point in time, users are caught in between the legacy (old) view of Linkedin and the new view. If you’re in the old view, the advanced search function features as the word ‘advanced’ in the top right area once you’re logged in. If you are on the newer version, there is a search bar right in the top centre area.
This relatively new platform is a way of putting up a presence on the web and featuring key information about yourself such as your name, what you do, a nice image, a quick bio and some social networks. Naturally you do not put any contact details on there that you don’t want to have out there publicly and have random people contact you through.
4. Online PR Campaign
Another way to connect with the right people before you even leave home, is to write an effective press release if there is an ‘angle’ as to why you are travelling. A press release is basically a story that you send out to the media, in the hope they will either run the story as provided, or that it will trigger an interest in contacting you to obtain comments and right their own story.
By submitting a press release like this to both online and offline media, if it is printed, you may find you receive enquiries from people wanting to connect with you while you are in town, saving you even going looking for them! Sites you could try out include prnewswire.com.au, marketwire.com, prweb.com and there are many others too.