Getting digital in this day and age is relevant to EVERYONE. Yes that’s right, EVERYONE. This includes students as young as 5, employers, employees, business owners, teachers and even retirees. Skills as basic as learning how to type on a computer, knowing your way around a tablet or smart phone and sending a simple email, whether some people like it or not, are an important part of our lives.
The digital revolution is already well underway and many companies and individuals have long been enjoying its benefits. However, not everyone has jumped on board just yet: but why should the average person worry about developing their digital literacy skills? Here’s why!
Here’s 7 reasons why digital training is a must in 2017.
1. KEEPING YOURSELF EMPLOYABLE
In the modern workplace, digital skills are highly valued; in the future, digital skills will be vital. The digital age is expanding into all areas of our lives, and it is not just those who work in IT that will need to be alert of this change. Schools and Universities in Australia are still working out suitable curriculums, so many students finishing school and uni are finding out that even after schooling, they may still need to brush up on certain digital skills to make them more employable.
Knowing how to handle emails, access a company’s files on Google Drive, run social media accounts or to tweak a website’s code are all digital skills that are increasingly sought after in today’s job market. So what are you waiting for? Up-skill yourself!
2. TRAIN YOUR EMPLOYEES AND REAP THE BENEFITS!
Improving staff morale is beneficial for retention and productivity. One of the best ways of achieving this is to offer your staff opportunities for skill development. Currently, there is an unprecedented global digital skills shortage affecting all industries. As a result, the recruitment of competent candidates presents a problem to organizations of every size.
Giving your employees these skills will increase their morale, giving you higher productivity and decreasing the likelihood they will leave your organisation. Hiring a new employee might seem like a good option but they are likely to cost your business significantly in the hiring process and during their on-boarding process. A short term investment in digital skills training will result in long term reward – empowering an organization and its employees, maintaining their competitive advantage and ensuring they don’t get left behind.
3. GET YOUR BUSINESS ONLINE – NOW! STAY AHEAD OF YOUR COMPETITORS
If you run a business and you don’t have a fully functioning website, social media accounts or a digital marketing strategy, as harsh as it sounds, you won’t make it. Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. If you haven’t done it, you can bet your competitors have!
Successful entrepreneurs share many common traits, but they also share the absence of certain traits. And the latter spells opportunity for those who want to get ahead of the competition. That’s because if you knew that you and your competitors were equally lacking at certain basic skills, you could consciously work to upgrade or delegate those abilities to leave the competition well behind. So get ahead and seek training to better yourself today!
4. LEARNING ABOUT SOCIAL MEDIA IS IMPORTANT!
Social Media is no longer a fashion trend as experts had predicted, it’s actually a way of life for many people across the globe. The ever evolving digital space has forced companies to consider why employees need to undergo social media training.
Did you know nearly 90 percent of social media users believe a company should not only be present but should also interact with them online? Whether you’re using Social Media as an individual or want to run your business on certain platforms, learning how to communicate appropriately and use it effectively is crucial! Companies who train their employees on handling social media accounts can generate a team of people who can more effec…tively rep…re…sent your brand online. Training your staff on social media can renew your company’s commitment to empower and trust people. No matter how big or small, every organisation must have social media training on their agenda. Given the growth of social media, training is necessary and that applies to people at every level of your business.
5. PARENTING HAS CHANGED!
Digital media will be central to the lives of future generations. Most children of primary school age can now use the web and many have their own social media accounts, which they can access 24/7 on their phones, tablets or other devices. Responsible parenting now extends to the online activities of children and so it is vital that parents keep abreast of the latest digital developments. â€‹In a world where children are “growing up digital,” it’s important to help them learn healthy concepts of digital use and citizenship. Parents play an important role in teaching these skills.
If you want to know more, we highly recommend this book written by our company founder Yvette Adams.
6. DIGITAL MARKETING IS NOW AN ESSENTIAL PART OF RUNNING A SUCCESSFUL BUSINESS
Digital marketing is more cost effective, immediate, and interactive than traditional marketing platforms. Digital media allows businesses to interact with customers and track their responses to see what elements of their marketing campaign are working. They can therefore work in real-time and can get their products and services in front of the public at the click of a mouse button.
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
Digital marketing & especially social driven marketing strategies allow for the small business owner to compete with large corporates, something that has not been possible for decades due to the limitations of the traditional broadcasting system.
If you need help with your digital marketing, contact us! We can help.
7. THE GOVERNMENT IS BACKING YOU!
Did you know there is a ‘Grants & Assistance’ tool that gives you free access to Australian, state and territory government grants and assistance information? Well there is!
With the help of various government grants you can create and launch a great digital marketing campaign to advertise the goods and services that you have to offer your demographic. It is important to try and use as many digital media outlets as possible to create a stronger presence for your business and to get your name heard by as many people as you can. This way you will soon see your profit margins start to look very healthy!
Queensland Government are currently offering grants of up to $10,000 for small business looking to have their staff trained in digital skills!?