What you need to know about Webinars

[vc_row][vc_column][vc_column_text]In the past 12 months, webinars have become something of a business ‘buzz word’. … How many invites to them have you received in your inbox lately? In case you’re not sure exactly what they are, a webinar is essentially a seminar conducted online — take ‘web’ + ‘seminar’ and you’ve got webinar! To participate in…
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Will Facebook’s next-generation in messaging revolutionise the way we communicate?

[vc_row][vc_column][vc_column_text]Last week Facebook announced that it will roll out a new service that will wrap together email, SMS and instant messaging all from the one location — nice! Now everyone’s wondering whether the new technology, will revolutionise the way we communicate. Mark Zuckerburg the Facebook founder naturally thinks so but he is also firm in…
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Why I’m addicted to Foursquare (and you should be too)

[vc_row][vc_column][vc_column_text]If you travel a lot like me and you find you have time on your hands at random moments on the road and at airports, you might have a tendency to muck around on your smart phone. If you're like me you may like to check your Facebook, Twitter and Linkedin but lately I have…
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Get more IMPACT from your email marketing

It would be no surprise to my clients, colleagues or industry peers that email marketing is one of my favourite strategies for small to medium enterprises (SMEs) to get their message out. Why? Because email marketing is direct, low cost, timely, quickly implemented and solicits immediate action. It’s a strategy that ticks most of the…
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Setting up Google alerts — what are people saying about you?

If you discovered somebody in your neighbourhood was spreading bad rumours about you, your company, your products or services you would most likely want to do something about it. Managing your online profile these days is just as important as managing your ‘offline’ reputation or profile — perhaps even more so. After all, there are…
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Google Maps — Put yourself ‘on the map’

Google Maps is a Google service offering powerful, user-friendly mapping technology and local business information - including business locations, contact information and driving directions. By placing your business place, be that home or an actual location (or even multiple locations) you are increasing your online visibility and hence the chance of people being aware of…
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Setting up your Google Account and Google Profile

Most people use Google on a daily basis to search for products, services, businesses and answers to all life’s questions! But what many people don’t realize is that Google boasts a growing suite of free applications which can help most business owners save a significant amount of time and money. This week I want to…
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Ten tips to top the search engines (Search Engine Optimisation)

Simply having a website doesn’t mean you’ll automatically get traffic. Recent research indicates that 87% of all Australians are looking to the internet for information about products and services (Sensis e-Business Report 2009). Are you capitalising on this trend and focusing more of your marketing online? In today’s highly competitive web environment, having a site…
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Reclaim your inbox!

Let’s face it. We all get a lot of email these days. If you feel like your email has become something of a gate crashed party what with all the viagara, enlarged penises and over-friendly Nigerians, you may well benefit from a few tips on how to get on top of your inbox again. So…
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