How to Set Up a Private Facebook Group (and why they can be a good idea!)

Many people we liaise with are under the impression that having a Facebook page and posting on it is a form of promotion for their business. It is, but it's important to note that a Facebook page is very much a ‘pay to play’ environment meaning unless you are regularly and strategically boosting your content…
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What is your New Financial Year Marketing Approach?

Change Up Your Marketing Approach This Financial Year As we approach the end of the financial year, are you feeling a sense of disappointment that you haven’t quite achieved your marketing goals? If so, know that it happens! Sometimes your marketing efforts don't hit the mark, or you end up not having the time you…
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Understanding and Fixing 404 Errors: An Important SEO Strategy

There are many ways you can optimise a website to rank better on Google and other search engines, including on-page optimisation, technical fixes, content expansion and backlinks.  When writing blogs, most people only focus on content expansion, consistently writing blogs, thinking if they continue to feed the beast that is Google, this is SEO and…
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The Art Of Effective Conference Marketing

3 Key Tips for a Successful Event In the whirlwind of modern marketing, one term stands out among others -  conference marketing. We all know that conferences are invaluable for businesses. They provide a platform for professionals to come together and share new ideas and opinions emerging in their field.  Conferences and events can foster…
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Take Your Google Ads to the Next Level with Performance Max Ads

In the ever-evolving landscape of digital advertising, keeping up with the latest features on the various platforms can be challenging.  Performance Max Ads were officially announced by Google in June 2021, offering advertisers a powerful new tool to drive results across Google's extensive network. Since then they have continued to grow in popularity, and as…
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Should You Bid on Competitors Keywords in Google Ads?

When it comes to Google Ads , the strategy of bidding on competitors' keywords in Google Ads is a topic of much debate. Some marketers swear by it, seeing it as a way to steal traffic and customers from their rivals. Others are more cautious and concerned about the potential pitfalls and ethical considerations. So…
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The Power of Media Call Outs: A PR Strategy You Need to Know

In the world of public relations (PR), responding to media callouts is a powerful activity that can help you gain exposure on podcasts, videos, articles, product placements and more. But what exactly are media callouts, and how do you respond to them strategically?  In this blog post, we'll explore the concept of media callouts, and…
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The Power of Representation: Choosing Suitable Disabilities Pictures

One of the largest groups in the world, people with disabilities, account for 18% of Australia's population and 24% of New Zealand’s. Although almost a fifth of the population in Australia and New Zealand (ANZ) live with some form of disability, people living with disabilities aren’t often well represented or visible within general media or…
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The ADHD & Entrepreneurship Advantage: How Many Company Founders Harness Neurodiversity

I read a LinkedIn post recently which said many founders of companies have ADHD. This was both shocking and intriguing to me based on a long held hunch that I may have it. So I went looking for more information and discovered there is indeed some anecdotal and some research-based evidence suggesting a potential link…
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