Everything you need to know about the Facebook rebrand.

Hello Meta!  It’s been a couple of weeks now since Facebook released a statement confirming they are rebranding to Meta. As the world reflects on what Mr Zuckerberg has said, let’s look at what this could mean for us both as individual users and as businesses who use the Facebook platforms for our digital marketing…
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Nation’s largest workplace mental health study reveals that remote work options contribute to healthier and more productive workplaces

Part one of a significant research report into Australia’s workplace mental health and the impact of COVID-19 on future workplaces has been released this week and includes some startling results.  The survey conducted by SuperFriend (a not-for-profit organisation that provides mental health insights and solutions to workplaces across Australia) asked 10,000 Australian workers in different…
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What I have learnt throughout my internship at The Creative Collective, Newcastle – Emme Barclay

Some wonderful insights from Emme Barclay after completing her internship at The Creative Collective:   Sitting in class, staring out the window during my third and final year of university, it dawned on me. I was about to graduate with a Bachelor of Communication majoring in public relations with barely any industry knowledge or experience! …
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Instagram: No Longer A Photo Sharing App

Earlier this month, Instagram CEO Adam Mosseri posted a video to his Instagram and Twitter explaining that Instagram will no longer be a photo sharing app. It will soon transition to become a video sharing platform.  Mosseri clarified the four new key areas of growth and focus within the app: creators, video, messaging and shopping. …
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Instagram ChatBots

Are you scratching your head wondering what a chatbot is, let alone Instagram Chatbots? You might want to check out this blog post first.   In the last 12 months, The Creative Collective have watched and participated in the rise of the chatbot. Using chatbots for competitions and customer connections is fast becoming the norm…
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What I have learnt throughout my internship at The Creative Collective, Newcastle – Sarah Penman

In my third and final year of studying a Bachelor of Communication, majoring in Media Production and Public Relations, it was essential that I started to look for hands-on experience in the industry. I will be graduating soon and finding a job in this industry is difficult without relevant experience and a wide range of…
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