About Us

Proudly Regional

Our Vision

To be the best marketing agency in Australia

Our Mission

To become a trusted & valued advisor of our clients on their journey in a digital world

Our Values

Trust, Kindness & Respect

Established in 2007, The Creative Collective is a proudly regional and leading independent and full service marketing agency with extensive capabilities and experience across a broad range of industries and services, especially digital marketing.

Founded in Maroochydore, Sunshine Coast in 2007 by Yvette Adams, between 2009 — 2014 the business operated as a franchise with offices on the Gold Coast and Newcastle, NSW.

In late 2013, the decision to centralise all franchised offices, clients and operations was made, and Katrina Lees, previously the Newcastle franchisee, became the business partner of Yvette Adams.

In 2017 the business acquired Fig Creative, a marketing agency previously based in Maleny, Sunshine Coast. Since then the business has gone from strength to strength.

Today we are proud to have offices and an amazing high performing team in two of the fastest growing regional towns in Australia – the Sunshine Coast & Newcastle – which boast an exceptionally high standard of living, lockdowns or not.

We generally meet client online via Google Meet or Zoom in all corners of Australia including Melbourne,… Sydney,… Brisbane,… Gold Coast, Canberra, Adelaide and New Zealand including… Auckland, Wellington & Christchurch.

Our Services

Search Engine Marketing

Want to improve your rankings on the search engines? Need to dominate search by appearing on Google Ads too? We can assist with strategy, audits, management and training.

View More

Photo & Video

Take your marketing to the next level with some authentic and professional photos and videos. We shoot on location across Australia and can assist with product shoots, profile shots, capturing events and more.

View More

Marketing & Strategy

How do you build your profile, brand, business or event? We can help with a PR or marketing strategy, PR campaign, PR retainer, or email marketing campaign. We can also assist with your copywriting.

View More


Writing for websites is an art. It needs to be cut-through and resonate with your target audience, offer solutions to their problems and communicate benefits, not just features of your service.

View More

Social Media & PR

Whether you need a social media strategy, audit, social media posting & boosting, social media advertising or social media training, we can help

View More


We have hundreds of websites in our portfolio, from simple one page website designs to complex ecommerce websites. We’re ready to take a brief for your website now.

View More


Need a brand strategy? A new brand/logo? What about some marketing material and printing? How about a brand style guide? Then click here.

View More

Wide experience, deep expertise

We have experience working with a wide range of industries but have particular expertise in servicing the not-for-profit sector, property and construction sector, as well as eCommerce, health and medical. Some of these sectors we have seen huge growth in since COVID hit in 2020.

We are proud to work with many nationally recognised brands such as elf cosmetics, SBS TV, Palm Lakes Resorts, Stellarossa cafe network, the US Embassy & Toshiba, as well as many highly anticipated events such as Beef Australia – one of Australia’s largest events attracting over 100,000 attendees and RESET the annual conference for The Australian Association of National Advertisers (AANA).

We also pride ourselves on being well credentialled. From 2019 – 2021 our founder Yvette Adams & fellow consultant Heather Porters were announced as two of only 8 official Facebook Community Trainers for AU/NZ. Both of them engaged in intensive training and delivered training to thousands of small businesses in Australia, initially in person, and when COVID hit, via purely online platforms. Audiences included Bushfire affected communities; women in business and regional business groups.… To this day, both Heather and Yvette retain several of Facebook’s global certifications, and many of our other team members are also working towards these. As an agency many of our team also hold Google certifications. Our company retains Google Partner status. We are also Many Chat agency partners. We have excellent relationships with TikTok & Pinterest. We are also widely recognised as leaders in chatbot competitions having run dozens of campaigns – all with exceptional results.

Multi-award winning

The Creative Collective and our team members are proud to have been recognised in numerous local, regional and national business awards programs.

Most recently we have been recognised with the Best SEO Campaign of 2020 at a the national SEM Rush Awards, and we were finalists in x4 categories of the Social Media Marketing Awards, with Claire Sandhoff winning the Best Emerging Leader category.

Here is a small list of recent awards:

2021 – Winner — Best Emerging Marketer of the Year — Social Media Marketing Awards — Claire Sandhoff

2021 – Finalist — Social Media Educator of the Year — Social Media Marketing Awards — Yvette Adams

2021 – Finalist — Best Integrated Marketing Campaign — Social Media Marketing Awards — Beef Australia

2021 – Finalist — Best Use of a Chatbot — Social Media Marketing Awards — Misty View Cottages

2020 – Winner — Best SEO Program — SEM Rush Awards

In short, we’re the real deal.

Go to this page to see the full list of our many business awards and other accolades.

Community Focused

We are active members of the communities in which we operate, regularly donating our services on a pro bono basis or in a mentoring capacity to causes we care about.

Historically we have been big supporters of initiatives involving youth, education, technology and female leadership including Start Up Weekends, the Teens Take Control program and the Sunshine Coast’s Silicon Coast group which emerged as a local group for startups, entrepreneurs, marketers, developers and creatives post Startup Weekend Sunshine Coast.

Our founder Yvette has served in many volunteer roles including as the Chair of the Knowledge & Service Industries Taskforce for Sunshine Coast Council, the Australian Institute of Company Directors Sunshine Coast Committee and as one of the ‘expert panel’ advising on the… AICD’s Directing Growth Program. She is currently on the management committee of a fast growing not-for-profit on the Sunshine Coast – 121 Care.

We regularly accept students for work experience and internships.

We also contribute to our community in other ways. See our Corporate Social Responsibility initiatives here.





Gold Coast



Sunshine Coast