ADELAIDE - Facebook for Business + Boosted Posts
Full day session: 9:00am - 4:30pm
Are you already set up and active on your Facebook Business Page but just don't know how to grow your likes, increase engagement or generally get results? Maybe you have already started experimenting with boosted posts but don't know if you are doing them correctly and how to improve what you are currently doing to achieve better results. Sound like you? Then it’s time to come to our Full Day Facebook for Business + Boosted Posts Workshop!
MORNING - How to get established on Facebook for business purposes (or improve/optimise what you already have), understand how your Facebook Profile & Facebook business page interact for business purposes, and start building your likes and communicating effectively on your Facebook business page including how to create great posts and imagery.
AFTERNOON - How to get started or improve on your boosted posts activity on Facebook.
DISCLAIMER - This workshop does not cover Facebook Business Manager, pixels, remarketing, lookalike audience and the more advanced Facebook advertising options. These are covered in our full day Facebook Advertising workshop.
WHAT YOU WILL LEARN
MORNING - What you will learn...
- Making sure your structure is right - profiles, pages & groups
- Page roles
- Building your Facebook Page community – creative ways to increase your ‘likes’
- Developing your target persona
- Developing your Company Brand and ‘Voice’
- How to write great Facebook posts
- How to create great imagery for Facebook (and videos)
- Developing a posting schedule
- How to analyse your page insights
- And much more….
- What are boosted posts and why and when should do them?
- Translating your objectives (defined in the morning) into boosted posts
- Translating your target markets (defined in the morning) into boosted posts
- How to create a boosted post including which action button to select, targetting options, how to check what it will look like on different placements i.e. instagram, mobile and desktop and decide where to advertise
- What to spend on a boosted post
- How to test and measure what is working in regards to your boosted posts and what is not
- An introduction to Facebook Business Manager (the next stage of developing your Facebook advertising expertise)
- And much more...
Who should attend and prerequisites
- People who are established on Facebook with a business page already, and who want to learn how to increase their likes, reach and engagement levels through boosted posts
- People who have tried boosted posts and aren't sure if they are getting the optimum results
- People who have a limited marketing budget, and who want to see it go as far as possible
- People with a specific target market that they need to connect with
- People who want to learn when boosted posts are best used
- People who want to understand how to measure how effective their boosted posts have been
Nic Henry Jones has over 10 years Digital Marketing experience. She's a highly driven business creative who is passionate about helping business owners and entrepreneurs, market their businesses in smart ways. She has facilitated many workshops in her time in business, and is now called upon by regional councils to facilitate training for them on a regular basis. She resides in the Adelaide Hills with her 3 children (including twin boys).
LOCATIONFlinders University at Tonsley
Level 5, Room 5.30 1284 South Road, Clovelly Park │ South Australia │ 5042