What is PR?

PR agencies can help you with the promotion of your company!


 

PR to some is an anonmaly and to others is quite an unknown quantity. PR stands for Public Relations and there are many PR agencies who can assist you with these services. There are many definitions of Public Relations, ranging from the profound to the profane. In a phrase (courtesy of the Public relations Society of America), "Public relations helps an organization and its publics adapt mutually to each other."

 

Through positive Public Relations management, PR agencies can develop beneficial relationships with key stakeholders and effectively promote your company.

 

Essentially PR agencies such as ours can assist you with any of the following:

 

 

Community Relations:
Enhancing your organisation's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. PR agencies develop these relationships and optimise opportunities to promote your company. See Public Affairs below.

 

 

Crisis Management:
Strong Public Relations management will effectively address these situations. This involves maintaining relations with the public, government agencies, news media, employees, shareholders, and other affected parties on behalf of an organization involved in a crisis situation.

 

 

Employee Relations:
Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events.

 

 

Government Affairs:
Representing an organization's interests to governing bodies and regulatory agencies, often through direct "lobbying" efforts, and also through public affairs and other PR activities building issue constituencies.

 

Internal Communications:
Serves as a conduit for information flow between management and the ranks. Grounded in communication theory, IC taps tools of newsletters, Intranet pages, management memos, position statements, presentations and special events to disseminate information regarding company updates, management policies, Human Resources issues & benefits, business initiatives, crisis management, etc.

 

Investor Relations:
Developing confidence and positive relations for your organization with investors in the financial community. Also called Financial Relations and Shareholder Relations.

 

Marketing Communications:
Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.

 

Media Relations:
Conducting outreach or responding to the news media on behalf of your organization or client. Media relations are often considered a specialized function within a public relations campaign.

 

Public Affairs:
Involving your organization in the development of public policy, or helping to adapt your organization to public expectations. Public Affairs is sometimes used synonymously to refer to public relations activities (especially in the government and military). The Public Affairs Council defines more here.

Publicity:
Furthering your organization's or client's interest through target-media coverage of strategic messages and events. A good publicist knows how to work the angles for free media coverage.

Strong Public Relations practices will empower your company and allow you to explore new avenues for promotion.

 

 

Queensland businesses offered opportunity to ‘get up to speed’15-Mar-2012

Queensland business struggling with the digital age will be pleased to hear of the opportunity to participate in a new, heavily Government subsidised state-wide program aimed at helping them get online and succeed online. The program, dubbed the ‘Get Up To Speed Program’, is funded by Skills Queensland; presented by BroadbandToday.com.au (an amalgamation of 120 councils across Australia and New Zealand) and will be developed and delivered by The Creative Collective, an agency wi..

Coast agency wins State-wide Government contract for the second time14-Feb-2012

Maroochydore based business The Creative Collective has successfully re-tendered to continue to deliver webinars to business owners across Queensland in 2012 on behalf of the Queensland Government’s Department of Employment, Economic Development and Innovation (DEEDI). The Creative Collective will develop and deliver a series of 20 webinars on a range of topics in 2012 with a heavy focus on digital marketing sessions in the early stages of the series with the advent of the National B..

Water recycling company making waves in niche market14-Feb-2012

By helping industry to conserve and re-use water, a thriving Queensland company is proving you can be miles from the mines and still capitalise on the resources boom. Clearmake, who are based out of Noosaville, provide customised water treatment and recycling solutions and have employed nine new staff in the last three months. In the lead up to Christmas, their order book was at a record high, and has grown a staggering 30 per cent since then, with a projected 300 per cent revenue growth fo..

Noosaville company wins major contracts06-Dec-2011

A privately-owned Noosaville company is proving that you don’t have to be based in a big city to do business with the resource giants. Clearmake is capitalising on the two-speed economy from their Noosaville base having won contracts servicing major clients such as BMA Coal and Santos with more big wins in the pipeline for 2012. Clearmake, which designs and manufactures equipment to harvest, treat and recycle industrial water have employed seven new staff in the last two mon..

Sunshine Coast local gets call up to speak with Trump, Robbins and Kiyosaki19-Sep-2011

Sunshine Coast local gets call up to speak with Trump, Robbins & Kiyosaki Maroochydore based business man Lachlan Elsworth has received the phone call of his career: a request to speak at the prestigious National Achievers Congress event alongside some of the biggest business names in the world including Donald Trump, Robert Kiyosaki and Anthony Robbins in Melbourne. Elsworth will be the only live trading coach to speak at the event which will start this week and has been hand..

MEDIA CALL | Web Wednesday 5 Sept - GET CYBER SAFE!23-Aug-2011

Award winning creative agency The Creative Collective have confirmed another exciting line up of guests for their next Web Wednesday event to be held on Wednesday 7 September which will explore the important topic of CyberSafety. Director of The Creative Collective, Yvette Adams says that whilst most of their Web Wednesday events target mainly business people, they have identified a need in the community for more information on topics such as cyber-bullying, identity fraud, and just general..

Queensland Government offers free financial management webinars in lead up to end of financial year 10-May-2011

In the lead up to the end of the 2010/11 financial year the Queensland Government’s Department of Employment, Economic Development and Innovation (DEEDI) has announced a series of free webinars intended to help Queensland businesses better understand the financial affairs of their business and plan towards a successful 2011/12 financial year. Two free webinars on financial related topics are scheduled, with one due to take place on 30 May and another on 15 June. DEEDI have contr..

World Renowned Smoking Cessation Expert to Visit Nambour Hospital10-May-2011

Associate Professor Renee Bittoun, a global expert and practitioner in smoking cessation, will visit the Nambour Hospital on Tuesday 10 May to deliver a ground-breaking session about the latest in smoking cessation research, evidence and practice. Bittoun, a respiratory physiologist by training, started one of the world’s first Smokers’ Clinics in 1979 at St. Vincent’s Hospital, Sydney. She is Director of the Smokers’ Clinics in the SW Sydney Area Health Se..

Local businesses shown benefits of e-learning18-Apr-2011

In 2006, 3.5 million students were participating in on-line learning at institutions of higher education in the United States and each year, the number of people engaging in e-learning the world over keeps growing. At their next monthly professional development and networking event scheduled immediately after Easter (Wed 27 April), local creative services and training agency The Creative Collective will showcase three more expert panelists on the topic of e-learning and discuss its application a..

Local indigenous community encouraged to get free health checks11-Apr-2011

The North Coast Aboriginal Corporation for Community Health (NCACCH) will this week commence their annual free Well Person’s Health Check Days across the region to promote the importance of having a general and sexual health check to the local Aboriginal and Torres Strait Island community, and increase awareness of the nationwide Close the Gap campaign. Aboriginal and Torres Strait Islander people can expect to live substantially shorter lives than other Australians – up to 20 ..