Katrina Lees has been working with small businesses for the past 7 years implementing marketing communications strategies, managing marketing campaigns and executing high quality design and print projects.
Her experience and training includes a bachelor of Arts, majoring in design and communication; being responsible for the management of a client base of 50 + at any one time; establishing, systemising and growing her creative franchise; and, she has been the driving force and creative intelligence behind over 70 brands, websites and marketing projects – all before the ripe age of 27.
Katrina has worked across a broad range of industries and sectors including retail, fashion, manufacturing, printing, property investment, real estate, business coaching/consulting, accounting and financial services. Her natural entrepreneurial skills have seen her working in management and supervisory roles since 16, and her passion for business and logical insights adds enormous value to the businesses she works with. Katrina has a well-rounded and in-depth knowledge of all things design and marketing (online and offline) and high understanding of business management – the extent of her knowledge is rare amongst creative and marketing types, let alone young professionals, thus making her highly respected and recommended amongst peers.
Having moved to Newcastle, NSW in 2007, Katrina set about becoming the first franchisee of The Creative Collective and establishing her own agency. This was not without challenges – including the common struggles of starting a business as well as Newcastle being a highly competitive marketplace for creatives. None the less, Katrina has succeeded and is currently recording 200% growth in her own business.
Katrina is passionate about what she does. Her vision is to work side by side with business people so that they get the most from their business – whether they want to achieve financial goals or lifestyle goals.