Internet Marketing Glossary
Internet Marketing Glossary
These terms and definitions are commonly used with the internet and particularly in regard to internet advertising. We thought we'd share them with you to help you understand what we're talking about!
Ad Clicks: Number of times users click on an internet advertisement (ie banner, mini banner, tower, button or text link).
Ad Views aka "Impressions": Number of times an internet advertisement is downloaded and then seen by web site visitors.
Advertorial: A combination of ad and editorial typically found on content sites.
Affiliate: An arrangement where a site links to a retail site and receives a percentage of the revenue of sales generated by its audience.
Banner ads: A graphic image typically placed at the top of an 'editorial content' page linking to the advertiser's content page. Standard banner ad sizes are (in pixels): 468 x 60 (full size)
CPC (cost per click): A performance based pricing model where the advertiser pays the publisher for actual click-through and not for impressions served.
CPL (cost per lead): A performance based pricing model where the publisher is paid only when someone clicks on a banner ad and becomes a qualified lead by completing an order or request form.
CPM (cost per thousand): The cost of 1,000 ad impressions. EB charges $15 per 1000 advertising banner impressions (with a minimum spend of $1,500 or 100,000 impressions)
Cache: A file on the client computer, or corporate server, that stores (caches) Web pages for display in the browser. This speeds page viewing because pages are downloaded to the client computer from a local computer vs. having to download from the Web.
Click-Through (ad click): The act of clicking a banner, or other ad, which links the user to the location of the advertiser's choice (typically the advertiser's Web site).
Clickthrough Rate: Sometimes referred to as "ad click rate," this is the percentage of ad views that resulted in an ad click (calculated by the number of clickthroughs and ad attracts divided by the number of page views or impressions - x 100)
Content Sponsorship: An area of content sponsored as a distinct entity often by a single advertiser as opposed to banners rotating with individual advertising messages. Often the content will reflect the nature of the advertiser as well as the nature of the target demographic.
Cookies: Electronic ID tags sent from a Web server to a user's browser to track and record their Web-surfing patterns, i.e., ads clicked on, products purchased, sites visited and the user's origin. This can enable the site to provide more personalized information to be served upon a return visit to the site.
Domain: The unique name that identifies an Internet site i.e.
http://www.thecreativecollective.com.au
Eyeballs: The number of people who see an ad or web page.
Flash Ad: a format of internet advertising which can be implemented on banner, mini banner, button ads etc usually gives the ad greater scope for creativity and art direction (other format includes GIF/Animated Gif)
Forums/Discussion Groups: This is an area on the site where members can chat over the internet about a broad range of parenting and lifestyle topics. Forums are usually fully moderated according to a sites rules and regulations.
GIF / Animated GIF (Graphic Interchange Format): The most common file compression format for banner ads and most other pictures on the Web. An animated GIF is created by combining multiple GIF images in one file. The result is multiple images, displayed one after the other that gives the appearance of movement. Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall, and click-through.
Hits: The individual requests a server answers to download a Web page. The number of hits a page receives directly correlates to the number of links and graphics contained on that page. So, for example, if someone went to a site and saw text and five ads, that visit may translate to 6 hits for a Web site This is not considered an accurate form of internet site measurement.
Hotlink (Hyperlink, link): Text or graphics that have linking properties. When a user clicks on linked text or graphics, the user is transported to another location of content either on the same server or another server.
HTML (HyperText Markup Language): The coding language used to create Hypertext documents for use on the World Wide Web. HTML looks a lot like old-fashioned typesetting code, where you surround a block of text with codes that indicate how it should appear.
The "hyper" in Hypertext comes from the fact that in HTML you can specify that a block of text, or an image, is linked to another file on the Internet. HTML files are meant to be viewed using a "Web Browser".
Impressions (ad requests): An impression is the industry term for delivering an ad on a Web page. Technically, an impression is a call from the ad engine to the ad server to return an advertisement graphic.
Neilsen (AC Neilsen Netratings) :an international 3rd party internet site measurement company whose methodology of web site traffic is considered internet standard worldwide.
Opt-in: where a person chooses to receive information, a newsletter for a web site or business all web correspondence must be opt-in in accordance to Australian anti-spam regulations.
please see - http://members.essentialbaby.com.au/index.php?showtopic=166307&pid=1786283&st=0&#entry1786283
Page Views: The number of times users request or downloads a specific page.
Pixel: a unit of measurement on the internet for example a standard banner is 468x60 pixels
Rich - Media: Media technology that has been either developed or enhanced to deliver interaction, multimedia, expanded creative space, transaction behavior, and interaction to the users through the Web.
Search Engine Optimisation (SEO) - (Search Engine Optimization)
The practice of designing web pages so that they rank as high as possible in search results from search engines.
Streaming Audio/Video: Audio or video that plays the file as it loads. Streaming files allow for users to avoid waiting for the files to completely load before previewing.
Stickiness (or pages viewed per site visit): a measurement of the number of pages viewed each time a person visits a web site.
Third Party Ad Serving: An end to end advertising management system designed to maximize advertising ROI and streamline the entire web advertising process. A resource for trafficking creative, tracking performance of campaign, and reporting key data (e.g. reach, frequency and impressions). An example major Third Party Ad Serving systems is Doubleclick. EB can also report campaign performance ie impressions and clickthroughs through its own server
Time Spent per Visit: the measurement of the average amount of time spent on one site per person per visit
Unique Visitors (Unique Browser): Different individuals who visit a site within a specific time period; used to define the net, unduplicated reach of a web site, usually looked at over a day, week, or month.
User Sessions: the total number of visits by individual users.
Visits (Site Visits, User Sessions): A series of page requests by a visitor without 30 consecutive minutes of inactivity