Affiliate Marketing
Announcing our *NEW* Affiliate
marketing service!
How does only paying us for results sound to you? Good, but too good to be true? Well it's true!
What is affiliate marketing?
Affiliate marketing incentivises other websites, companies or individuals to become advocates for your
services, increasing your online exposure and improving the efficiency of your
advertising spend.
Affiliate marketing is based purely on results, so it doesn’t have to come out of your marketing budget. Why? Because
you only pay if you get results. You pay on a per sale / per lead basis - no acquisition, no cost!
If you are a visual person the diagram to the left might explain things better.
Let us put it in context for you...
Let's say that I produce my own amazing skin care range which I sell online. Let's say I am prepared to share 20% on the sale of any product as a commission for someone who wants to promote them on my behalf and $1 for any lead i.e. someone who signs up to my database but does not purchase (because I know most other marketing strategies will cost me a whole lot more per lead when all is said and done).
I agree to work with the Creative Collective and their affiliate program, I pay for some affiliate media to be created i.e. banners and buttons (or I may supply my own if the Creative Collective think they will work okay) and then these get placed in an 'affiliate marketplace'.
Professional affiliates, websites and organisations trawl these sites regularly and may search specifically for 'skin care products' because they have a website all about 'beauty'. They check the media I have made available to them that will suit their website's shape, download it and place it on their site.
I begin to receive leads and sales from every which direction, and I only pay for what I get. i.e. if I get no sales or leads I pay nothing. If I get a stack, I pay the agreed rates, but no more.
It's a win-win for everybody really. I win because I sell more products, have larger exposure and am getting more leads (all passively remember!), the Creative Collective wins because I am a client of theirs, and the person buying the stuff wins because they were searching for exactly that and benig found in more places helped them find me!
Is affiliate marketing right for me?
It's natural to focus your online marketing efforts on your own website and
position all your marketing material to provide calls to action to that site.
However as you know from your own online activity, site-hopping online is fast, and this can be harnessed to your
advantage via affiliate marketing. Making your online presence accessible
through other websites using affiliate channels can be done using a variety of
advertising material, including banners as well as simple text links. It is a
proven, effective way to increase your traffic.
Affiliate marketing is a solid and very effective web marketing tool. The
strength of this type of marketing lies in the indirect nature of the websites
through which partnerships are formed. The affiliate builds traffic by
carefully addressing the individual interests of each user and tailoring their
content to potential customers' needs and expectations, before delivering a
call to action through to your site.
Because the visitors that come to your site are already pre-disposed to your
offering, they are more likely to purchase. Thanks to affiliate marketing the
visitor that lands on your site is already pre-qualified.
Contacts generated via affiliate marketing are often all the more valuable
because they derive from domains which your company would have difficulty
reaching through traditional advertising channels.
How big is the Affiliate marketing industry?
Just one of the companies we can place your ads on has 7,200 Merchants who sell products and 130,000+ Affiliates who promote the products throughout six dedicated networks around the world. Imagine even a small percentage of those people out there pro-actively marketing you on their sites?
Here's some other stats you need to be aware of when it comes to how fast the online world is growing right here in Australia...
Australian National Online Statistics
- Online Spend: 11.35 BILLION AUD (01 Jul 2005 – 31 Jun 2006)
- Online Shoppers: 5.9 MILLION Australians (13% Rise)
- Repeat Shoppers: 3 MILLION purchased more than once (51%)
- Average Spend: $1,900 Per Annum (19% Rise)
- Most Popular Product: Airline Tickets
Statistics: Courtesy ACNeilson Australia.
- In 2005-06 4.7 million households had internet access.
- In 2005-06, the number of households with broadband Internet connection almost doubled to 2.3 million households.
Affiliate marketing has taken America by storm but in Australia it is
still growing. However it is growing fast and you
need to find out what it is and get cracking with it asap.
Already some of the major brands such as Rebel Sport, Flight Centre and
ANZ are in there having a go and now it's your turn.
What makes our affiliate marketing service so good?
Any marketing initiative is only ever as good as your chosen
partner. We will chose the right sites for you. Thematically related web portals may be effective affiliate
marketing partners for some, special interest niche sites for others. We use
our unrivalled and award-winning experience and contacts to find the best partnerships that meet
your particular needs.
And of course, because we see the big picture and bring together such
as vast array of marketing services, we can ensure your Affiliates
campaign is consistent in terms of branding and positioning as you
other online or offline marketing
activities.
A one-stop shop, not one-size-fits-all
The Creative Collective can be your one stop shop for everything you need for
your affiliate campaign, from conceptual design right through to execution. Our
professional and qualified team produce excellent creative and innovative
design. And we have a proven history of working seamlessly with existing
creative teams.
Can we prove how good are affiliate marketing really is?
You bet! How about this: we promise that you will only pay for the service
if we are successful against the online marketing objectives we agree with you
in advance.
We have various performance-based commission and allowance schemes
that we've tried and tested over the years available. Billing can be based on:
- Cost per sale - sales that
have taken place
- Cost per lead/order -
acquired customer contacts
- Cost per click - generated
clicks
- Cost per impression - achieved
page impressions
Affiliate marketing is an efficient, cost-effective web marketing tool - go on try it today!
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