Search Engine Marketing
SEM | Google Adwords | Pay per click | Targetting online marketing
Search Engine Marketing (aka SEM) is one of the fastest growing sectors in marketing. That's because it's highly targeted, measurable down to the cent and lead and proven to be a powerful way of generating new business.
Search engine marketing basically combines search engine optimisation which is making changes to your web pages internally and externally to achieve good web rankings and pay per click advertising where you pay to feature under sponsored listings on Google and in other paid search areas on other search engines.
Once this method of marketing was competitive edge. Now it is, but it is becoming increasingly more popular, so it is a good idea to get professional assistance with your search engine marketing requirements.
Why have a Google AdWords Campaign?
Pay-per-click advertising campaigns provide immediate results that can be tracked
Once the campaign is activated you will see results on your website immediately.
You control how much you spend
You can pause the AdWords campaigns at any time and set a daily or monthly budget, so you can plan ahead and budget accordingly.
Measurable Return on Investment (ROI)
Monthly reports we provide will show which of your keywords are successful for generating visitors to your website. This allows us to analyse the return on investment for each ad campaign and adjust it accordingly in real time.
Excellent local, national and international coverage
Google is the most popular search engine in most of the world, including Australia. This gives you access to the greatest proportion of potential visitors and clients.
Tailored to your customers
Visitors who click on your Google Ads are already "warm" leads as they have indicated an interest in the products or services you offer by searching for them. The chance of converting these warm leads to sales is far greater than were you to approach them "cold".
Deep content links
We will be directing visitors to specific pages on your website, not just the home page. This ensures the pages they "land" on are most relevant to the search they have entered in Google.
Why use a managed service?
1. Expertise
We are experts in our field. We have over 20 years of combined internet experience and we are always on top of the latest trends and movements online. Specifically we are AdWords professionals having achieved outstanding results for our customers in many different markets and industries.
2. Save time
Setting up and running a Google AdWords advertising campaign is a time consuming process. As more competitive websites bid for your keywords it becomes increasingly difficult to manage your listing whilst staying within your advertising budget. We will manage all the work necessary to make sure that you get the exposure you require, within budget you are comfortable with while eliminating the need to spend time in this specialist field.
3. Monthly reporting
Stay on top of how you are doing with our monthly reporting. Full details of your campaign successes and adjustments and great feedback on your businesses online presence too.
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Standard + Research Package |
Professional Package |
Premium Package |
Geo Targetted campaign |
| Typically suits... |
Small business websites who want to get started with Google Adwords
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For businesses ready to start getting serious about Google Adwords
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For businesses wanting to run extensive campaigns and benefit from extensive search engine optimisation too |
For small businesses wtih a small geographical target market. Also suitable for businesses that operate in specific yet dispersed geographical areas such as each capital city of Australia, but not all of Australia. |
| Set up fee |
$500.00 |
$500.00 |
$500.00 |
$500.00 |
| Monthly management fee |
$225.00 |
$375.00 |
$525.00 |
$150.00 |
Commitment
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Minimum 3 month commitment
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Minimum 3 month commitment
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Minimum 3 month commitment
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Minimum 3 month commitment |
| Initial research included |
1/2 hour website analysis and research of up to 100 keywords or phrases submitted to Google |
1/2 hour website analysis and research of up to 200 keywords or phrases submitted to Google |
1/2 hour website analysis and research of up to 100 keywords or phrases submitted to Google |
1/2 hour website analysis and research of up to 100 keywords or phrases submitted to Google |
| No. of campaigns |
Maximum of 2 campaigns |
Maximum of 4 campaigns |
Maximum of 6 campaigns |
Maximum of 2 campaigns |
| No of AdGroups |
Maximium of 4 Adgroups per campaign |
Maximum of 6 Adgroups per campaign directed to a maximum of 8 different web pages - this includes optimisation of those 8 pages (additional pages can be optimised at an hourly rate) |
Maximum of 6 Adgroups per campaign directed to a maximum of 10 different web pages - this includes optimisation of those 10 pages (additional pages can be optimised at an hourly rate) |
Maximum of 4 Adgroups per campaign with each campaign targeted to a different geographical area (additional campaigns can be set up for more geographical areas on a per campaign charge of $75 per campaign - no limit). Ad groups directed to a maximum of 4 different web pages - this includes optimisation of those 4 pages (additional pages can be optimised at an hourly rate) |
| Keywords bid on |
Maximum of 96 keywords to bud on with recommended bid amounts provided at set up and adjusted monthly |
Maximum of 288 keywords to bud on with recommended bid amounts provided at set up and adjusted monthly |
Maximum of 432 keywords to bud on with recommended bid amounts provided at set up and adjusted monthly |
Maximum of 96 keywords to bud on with recommended bid amounts provided at set up and adjusted monthly |
Detailed initial Site Analysis
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Monthly Report showing Adword stats and adjustments
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| Quarterly conference call to discuss trends, successes, areas for improvement |
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Setup Process
- We will research your website and your market to determine the best performing keywords
- We will submit these recommended keywords to you for approval
- We will develop campaigns, adwords and ad text based on your approved keywords
- We will optimise the selected web pages that match the approved keywords (this may be influenced by your current marketing/special promotions - so please inform us of any marketing plans!)
- We will recommend a daily budget and keyword bid amounts
- We will provide you with your unique login to pay for monthly budget bid amounts
- Once set-up fee and first month's management fee has been paid, your campaign will go live
Management Process
- Monthly reports to monitor progress
- Weekly monitoring of keywords and site performance. Results will be illustrated in the monthly report
- Adjustment of keywords, bid amounts and positioning as needed, based on campaign results
Terms & Conditions
- Set-up and monthly fees are non refundable
- Monthly fees must be paid one month in advance
- Non-payment of fees will result in campaign suspension/deletion
- Once your campaign(s) are live, additional campaign requests outside of the package inclusions will be charged at the published rate or on an hourly basis as agreed at the time
- One month cancellation notice required
Other related services you might also be interested in:
1.Website statistics - what to look for and how to use the information
2. Search engine optimisation - How to 'optimise' your site for best performance
3. Competitor analysis - what are your competitors doing online and how can you compete against them? (coming soon)
4. Website analysis - want a free precise on how your site is doing.
5. Learn search engine optimisation - take part in our fun 10 week SEO Challenge!
Contact us today for a free, no-obligation chat about how we can help you.
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