Local Search Media vs So Much More Than a Search Engine - Google Tools vs Put Your Money Where Your Market Is - PPC
Local Search Media
Did you know one in five searches on Google is related to location?
This is particularly important news to businesses who are targeting a
local market, that is, the majority of their business is likely to come
from a defined geographic area. There are numerous examples of who this
might apply to including beauticians, builders, electricians,
osteopaths, chiropractors, doctors, lawyers, accountants, real estate
agents, hair dressers and more.
If your business falls into one of these categories, or you know someone
whose does, you need to know about a wide range of local search
marketing strategies, many of which are free and easy to implement!
In this incredible power packed presentation learn:
How to market yourself on Google Places (previously known as Local Business Center)
- How get yourself on f'ree and paid local search directories
- How to create a Google Map listing if you don't already have one
- How to claim your Google Map listing which you may have not have realised even existed!
- How to create coupons to incentivise people searching on Google to use your business
- How to encourage reviews from your customers and how important reviews are
- How to encourage website browsers to contact you
- How to view reports of how effective your Google Map listing is
- How to add an interactive Google map to your website
In this fast but fun presentation award winning business woman Yvette
Adams shares the very strategies she has successfully implemented
herself during her long career as a serial entrepreneur and for many
start-ups and businesses both locally and internationally, across
numerous industries.
So Much More Than a Search Engine - Google Tools
Most people use Google on a daily basis to search for
products, services, businesses and answers to all life’s questions! But
what many people don’t realize is that Google boasts a growing suite of
free applications which can help you save a significant amount of time
and money, both personally, and professionally!
Get a dedicated Google Account (different to a Gmail account) which is
like a 'passport to Google' and a pandora's box of extremely useful
Google tools will become available to you. These tools and applications
will help you analyse and enhance your business no-end, and remember
all these Google tools and applications are FREE!
In this incredible power packed presentation learn:
- Step by step tips on setting up your dedicated Google Account, Google
Profile and key Google tools and applications – Google Calendar, Google
Maps, Gmail, Google Trends and more.
- What Google tools and applications EVERY business owner must know and USE
- Tools you can set up to track your online profile and coverage – find
out what online marketing efforts are getting indexed on Google and what
other people are posting about you – good or bad!
- How to access Google Tools from multiple platforms and formats (online, desktop, mobile)
- What’s coming – find out what tools and applications Google currently
has in development or in beta testing and how you can potentially
participate in the trials and contribute towards their future
development.
plus much more!
In this insightful presentation by Google Adwords Professional and Yahoo Search Ambassador Karen Wiskin shares how to get the most out of Google and it's extensive suite of offerings.
Put Your Money Where Your Market Is - PPC
What would you say if we were to tell you that rather than throwing
valuable marketing and advertising dollars out there month after month
in the hope that the right people will see your advertisement or
marketing and take some action, that THERE IS A WAY TO KNOW the right
people will see your advertisement for sure, and that you won't pay a
dime unless they actually notice and click on your ad? Sound good?
Welcome to the world of pay per click advertising!
In this exciting DVD discover:
- What is pay per click advertising and how does it work?
- How you can minimise what you pay per click to Google by achieving a good quality score (QS)
- The importance of landing pages, testing multiple pages and drawing conclusions from your analysis
- Defining your target market Google Adwords and going after them
- Setting up your Google Adwords campaign - ad groups, ad copy, keyword targeting
- Campaign reporting - The most essential step to track your campaign's success rate more info soon!
- The world of Facebook advertising - targeting by gender, marital status. age, sexual preference and more!
In this insightful presentation two Google Adwords specialists share how
to get the most out of Google Adwords and it's extensive suite of
offerings.
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