Through social media sites such as Twitter and Facebook you can literally reach millions of potential clients quickly, and at little or no cost.
In this power packed panel discussion learn practical solutions on how to set up, grow and manage your social media accounts for business purposes. Social media is not just for fun. Learn how you too can harness the power of social media for real business benefits.
Discover:
* How to get started – step by step tips on setting up your personal/professional/business pages and important considerations in doing so depending on who you are and what you’re trying to achieve
* How to flesh out your profiles quickly and easily
* How to start your following/fans or members off
* How to leap frog off those who do sign up and well on your way to healthy, active social media communities
* Twitterisms, saving Facebook face, being likeable on Linkedin and other etiquette considerations
* How to use Facebook and Twitter without getting banned
* The difference between marketing and advertising
* Cool Twitter tools, Facebook applications and more
* What other Twitter sites are helpful and how to use them
* The power of Twitter and Facebook directories and much more!
In this informative panel discussion award winning business woman and founder of The Creative Collective Yvette Adams interviews two social media experts - Annie Infinite and Zoe de Luca - on how they amassed thousands of fans & followers for their social media accounts.
Find out how they consistently enjoy real business benefits including regularly making thousands of dollars from their Social media activities and how you can too.
It's Who You Know
Through social media sites such as Twitter, Facebook and LinkedIn you can become employed, screen potential employees, leverage business opportunities, expand your business networks and more!
Once upon a time if you were handed a business card for someone influential, you would hang onto it for dear life, as it was only on rare occasions that such luck may be bestowed upon you.
These days, social media networks such as Facebook, Twitter, Linkedin and others provide you with a veritable global rolodex for everyone from employees, to people who can help your business grow, to the most influential entrepreneurs in the world.
In this power packed panel discussion learn practical solutions on how successful business owners and employers actively use social media for employment, career and business building with much success.
DISCOVER:
- How to use social media to develop your professional profile, connect with former class mates, colleagues and friends to build your career, whether you want to go into business for yourself, grow your business or become employed
- How to amend your privacy settings in Facebook and Twitter so you can maintain a professional front at all times
- What Linkedin is and how you can use it to grow your business, hire staff, screen staff, promote your business and more
- How to leverage business opportunities, expand your business networks, and more…Real life success stories and social media faux paus to learn from and much more!
In this fun presentation, award winning business woman and founder of The Creative Collective Yvette Adams shares the stage with industry leaders Wayne Gerrard (CEO, Sales Development Group), Kerie Hurst (Owner – Property Matters), Zoe de Luca (Social Media Expert), and Brett Adams (HR Manager, Doucon) who have all gained invaluable knowledge as a result of working closely with social media to leverage their businesses and careers.
Local Search Media
Did you know one in five searches on Google is related to location? This is particularly important news to businesses who are targeting a local market, that is, the majority of their business is likely to come from a defined geographic area. There are numerous examples of who this might apply to including beauticians, builders, electricians, osteopaths, chiropractors, doctors, lawyers, accountants, real estate agents, hair dressers and more.
If your business falls into one of these categories, or you know someone whose does, you need to know about a wide range of local search marketing strategies, many of which are free and easy to implement!
In this incredible power packed presentation learn:
How to market yourself on Google Places (previously known as Local Business Center)
- How get yourself on free and paid local search directories
- How to create a Google Map listing if you don't already have one
- How to claim your Google Map listing which you may have not have realised even existed!
- How to create coupons to incentivise people searching on Google to use your business
- How to encourage reviews from your customers and how important reviews are
- How to encourage website browsers to contact you
- How to view reports of how effective your Google Map listing is
- How to add an interactive Google map to your website
In this fast but fun presentation award winning business woman Yvette Adams shares the very strategies she has successfully implemented herself during her long career as a serial entrepreneur and for many start-ups and businesses both locally and internationally, across numerous industries.
So Much More Than a Search Engine - Google Tools
Most people use Google on a daily basis to search for products, services, businesses and answers to all life’s questions! But what many people don’t realize is that Google boasts a growing suite of free applications which can help you save a significant amount of time and money, both personally, and professionally!
Get a dedicated Google Account (different to a Gmail account) which is like a 'passport to Google' and a pandora's box of extremely useful Google tools will become available to you. These tools and applications will help you analyse and enhance your business no-end, and remember all these Google tools and applications are FREE!
In this incredible power packed presentation learn:
- Step by step tips on setting up your dedicated Google Account, Google Profile and key Google tools and applications – Google Calendar, Google Maps, Gmail, Google Trends and more.
- What Google tools and applications EVERY business owner must know and USE
- Tools you can set up to track your online profile and coverage – find out what online marketing efforts are getting indexed on Google and what other people are posting about you – good or bad!
- How to access Google Tools from multiple platforms and formats (online, desktop, mobile)
- What’s coming – find out what tools and applications Google currently has in development or in beta testing and how you can potentially participate in the trials and contribute towards their future development.
plus much more!
In this insightful presentation by Google Adwords Professional and Yahoo Search Ambassador Karen Wiskin shares how to get the most out of Google and it's extensive suite of offerings.
Put Your Money Where Your Market Is - PPC
What would you say if we were to tell you that rather than throwing valuable marketing and advertising dollars out there month after month in the hope that the right people will see your advertisement or marketing and take some action, that THERE IS A WAY TO KNOW the right people will see your advertisement for sure, and that you won't pay a dime unless they actually notice and click on your ad? Sound good? Welcome to the world of pay per click advertising!
In this exciting DVD discover:
- What is pay per click advertising and how does it work?
- How you can minimise what you pay per click to Google by achieving a good quality score (QS)
- The importance of landing pages, testing multiple pages and drawing conclusions from your analysis
- Defining your target market Google Adwords and going after them
- Setting up your Google Adwords campaign - ad groups, ad copy, keyword targeting
- Campaign reporting - The most essential step to track your campaign's success rate more info soon!
- The world of Facebook advertising - targeting by gender, marital status. age, sexual preference and more!
In this insightful presentation two Google Adwords specialists share how to get the most out of Google Adwords and it's extensive suite of offerings.
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