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Let's say that I produce my own amazing skin care range which I sell online.  Let's say I am prepared to share 20% on the sale of any product as a commission for someone who wants to promote them on my behalf and $1 for any lead i.e. someone who signs up to my database but does not purchase (because I know most other marketing strategies will cost me a whole lot more per lead when all is said and done).

I agree to work with the Creative Collective and their affiliate program, I pay for some affiliate media to be created i.e. banners and buttons (or I may supply my own if the Creative Collective think they will work okay) and then these get placed in an 'affiliate marketplace'.

Professional affiliates, websites and organisations trawl these sites regularly and may search specifically for 'skin care products' because they have a website all about 'beauty'. They check the media I have made available to them that will suit their website's shape, download it and place it on their site. 

I begin to receive leads and sales from every which direction, and I only pay for what I get. i.e. if I get no sales or leads I pay nothing. If I get a stack, I pay the agreed rates, but no more.

It's a win-win for everybody really. I win because I sell more products, have larger exposure and am getting more leads (all passively remember!), the Creative Collective wins because I am a client of theirs, and the person buying the stuff wins because they were searching for exactly that and benig found in more places helped them find me!

Is affiliate marketing right for me?

It's natural to focus your online marketing efforts on your own website and position all your marketing material to provide calls to action to that site.

 

However as you know from your own online activity, site-hopping online is fast, and this can be harnessed to your advantage via affiliate marketing. Making your online presence accessible through other websites using affiliate channels can be done using a variety of advertising material, including banners as well as simple text links. It is a proven, effective way to increase your traffic.

 

Affiliate marketing is a solid and very effective web marketing tool. The strength of this type of marketing lies in the indirect nature of the websites through which partnerships are formed. The affiliate builds traffic by carefully addressing the individual interests of each user and tailoring their content to potential customers' needs and expectations, before delivering a call to action through to your site.

 

Because the visitors that come to your site are already pre-disposed to your offering, they are more likely to purchase. Thanks to affiliate marketing the visitor that lands on your site is already pre-qualified.

 

Contacts generated via affiliate marketing are often all the more valuable because they derive from domains which your company would have difficulty reaching through traditional advertising channels.

 

How big is the Affiliate marketing industry?

Just one of the companies we can place your ads on has 7,200 Merchants who sell products and 130,000+ Affiliates who promote the products throughout six dedicated networks around the world. Imagine even a small percentage of those people out there pro-actively marketing you on their sites?

 

Here's some other stats you need to be aware of when it comes to how fast the online world is growing right here in Australia...

 

 

Australian National Online Statistics

• Online Spend: 11.35 BILLION AUD (01 Jul 2005 € 31 Jun 2006)
• Online Shoppers: 5.9 MILLION Australians (13% Rise)
• Repeat Shoppers: 3 MILLION purchased more than once (51%)
• Average Spend: $1,900 Per Annum (19% Rise)
• Most Popular Product: Airline Tickets

Statistics: Courtesy ACNeilson Australia.

• In 2005-06 4.7 million households had internet access.
• In 2005-06, the number of households with broadband Internet connection almost doubled to 2.3 million households.

 

Affiliate marketing has taken America by storm but in Australia it is still growing. However it is growing fast and you need to find out what it is and get cracking with it asap.

Already some of the major brands such as Rebel Sport, Flight Centre and ANZ are in there having a go and now it's your turn.

 

What makes our affiliate marketing service so good?

Any marketing initiative is only ever as good as your chosen partner.  We will chose the right sites for you.  Thematically related web portals may be effective affiliate marketing partners for some, special interest niche sites for others. We use our unrivalled and award-winning experience and contacts to find the best partnerships that meet your particular needs.

 

And of course, because we see the big picture and bring together such as vast array of marketing services, we can ensure your Affiliates campaign is consistent in terms of branding and positioning as you other online or offline marketing activities.

A one-stop shop, not one-size-fits-all

The Creative Collective can be your one stop shop for everything you need for your affiliate campaign, from conceptual design right through to execution. Our professional and qualified team produce excellent creative and innovative design. And we have a proven history of working seamlessly with existing creative teams.

 

Can we prove how good are affiliate marketing really is?